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1

  • AFFORDABLE HOUSING – REALITY CHALLENGE A CASE STUDY IN BANGALORE CITY


Hemalatha Ramakrishnan

Abstract:
The city of Bangalore witnessed several changes in the trading of goods and services from pre-independence period. The city has transformed from selling local produce to setting up the nucleus of the Information Technology industry in the country.


1-19
2

  • “GLOBAL MARKETING ENVIRONMENTAL STRATEGY” : A CONSIDERATION


Deepak Kumar Chauhan

Abstract:
Global marketing is more than simply selling a product internationally. Rather, it includes the whole process of planning, producing, placing and promoting a company’s products in a worldwide market.


20-28
3

  • A STUDY ON CUSTOMER ATTITUDES TOWARDS INTERACTION MANAGEMENT PRACTICES OF PUBLIC AND PRIVATE SECTORS BANKS IN EAST GODAVARI DISTRICT


Dr.K.Srinivasa Krishna, Mr.Y.Suryanaryana Murthy

Abstract:
The world of customer interaction management has evolved significantly over the past 20 years. When it was relatively simple and ‘call centers’ only had to answer telephone calls, the occasional e-mail or perhaps the odd fax? It’s fascinating to observe how the role of the contact centre has progressed since then.


29-42
4

  • BETA CALCULATION AND ROBUST REGRESSION METHODS: AN EXAMPLE FROM THE ISTANBUL STOCK EXCHANGE


Prof. Dr. Ali Alp, Dr. Hakan Bilir

Abstract:
Capital Asset Pricing Model (CAPM) is the most widely used method for asset valuation and investment selection. As a systematic risk estimator, beta is the most important element of the CAPM, and many investors trust it for selecting stocks or portfolios.


43-54
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