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1

  • CONSUMER BEHAVIOURS TOWARDS VARIOUS TEA BRANDS - A STUDY OF NCR CITY


Meera

Abstract:
This study is conducted to identify the buying habits and brands preferred by sample respondents and also examine the factors affecting buying decisions. The scope of this research is confined to NCR City geographical limit as it is the fastest growing city in Haryana and represents a huge market for tea products with increasing literacy rate and people are spending more percent of income on refreshments.


1-8
2

  • PRODUCTIVITY GROWTH EFFECTS ON OUTPUT AND WELFARE IN UZBEKISTAN: A GENERAL EQUILIBRIUM ANALYSIS


Ibragimova Naylya

Abstract:
This empirical study describes the results of the This paper using the Social Accounting Matrix (SAM) and computable general equilibrium model (CGE) for Uzbekistan economy presents support for the claim that the progress in the total factor productivity, including progress due to the structural liberalization processes, increases welfare.


30-45
3

  • ADVERTISEMENT AND BRAND IMAGE AS THE KEY DRIVING FORCE FOR CHANGING CUSTOMER’S BUYING BEHAVIORS: A MULTIPLE REGRESSION ANALYSIS


Doman GNOUFOUGOU

Abstract:
Supported by an ever increasing body of literature, it is clear that advertisement and brand image play a crucial role to boost up any business performance.


46-61
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