• INFLUENCE OF SALESFORCE TRAINING ON SALESFORCE PERFORMANCE OF INNOSON VEHICLE MANUFACTURING COMPANY NNEWI, SOUTHEASTERN NIGERI

Oranusi, Ifeanyichukwu N:, Okolo, Victor O:, Ikpo, Kobi P:, Obikeze, Chinedum O:

Abstract:
Training is sine qua non toward enhancing salesforce performance and must receive serious management attention and commitment. However, this study investigated the influence of salesforce training on salesforce performance of Innoson Vehicle Manufacturing Company Nnewi, South-Eastern Nigeria. The specific objectives were first, to determine the influence of coaching on salesforce performance of Innoson vehicle manufacturing company and second, to determine the influence of role playing and salesforce performance of the company. The population of the study comprises