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1

  • BRANDING: AN INDISPENSABLE STRATEGY FOR PRODUCT MARKETING


Ela Kumari, Gauhar Fatma

Abstract:
This research paper focuses on the role of branding in marketing. In this paper we have tried to throw light on how the brands have become a style statement in today’s era and what are the factors which are responsible for the success of brand and for the failure of brands.


1-8
2

  • BUILDING LASTING RELATIONSHIP THROUGH NETWORKS


Prof. K. R .Subramanian, Dr. D. S. Chaubey

Abstract:
Networking is often limited to the exchange of brief pleasantries and visiting cards, fleeting encounters that make little impact.


9-22
3

  • A STUDY ON THE PERCEPTION OF PRIVATE SCHOOL TEACHERS ON THEIR PRINCIPALS’ LEADERSHIP CAPACITIES - AN EMPHIRICAL VIEW


Roohi Kursheed Khan. S, Dr. Rupa Gunaseelan, V. Gowtham Raaj

Abstract:
The paper studies about the perceptions of teachers working in private schools in the south region of Chennai city in Tamilnadu. Education plays an important role in an individual’s life. Education elevates a person to a higher level.


23-37
4

  • “AN EMPIRICAL ANALYSIS OF FINANCIAL LEVERAGE, EARNINGS OF SME”


Prof.R.Nageswar Rao, Vani.H, Dr.S.Vandana

Abstract:
This paper attempts to make an analytical study of theoretical approaches and practical application of financial leverage and earnings per share of SME with data for the period of 2008-2013.


92-104
5

  • GERMAN INVESTMENT IN INDIA: ITS PROSPECTS AND CHALLENGES


Dr. Atul A. Agwan

Abstract:
India and Germany have a long and traditional relationship in conducting business with each other. Ever since India explored on its path of Industrialization, India and Germany have built up strong business partnership from mid fifties.


105-126
6

  • IMPACT OF EDUCATION ON ENTREPRENEURIAL INTENTION AND MOTIVATION -A COMPARATIVE STUDY BETWEEN MBA AND NON MBA STUDENTS IN BHRATHIAR UNIVERSITY


V.Gowtham Raaj, Dr.Rupa Gunaseelan, Roohi Kursheed khan.S

Abstract:
The entrepreneurship development has been growing steadily in India. Referable to the importance of the entrepreneurial sector, it has become one of the national agendas in many countries.


127-142
7

  • ROLE OF PSYCHOLOGICAL FACTORS IN JOB SATISFACTION - A LITERATURE REVIEW


Ankita Aggarwal

Abstract:
If you are not feeling satisfied with your current job then you are among the majority of Americans (52.3%), who are feeling exactly same as you are.


158-166
8

  • ASSESSMENT OF RESIDENTIAL SATISFACTION WITH INFORMAL HOUSING: THE CASE OF EAST OCCUPIED JERUSALEM – PALESTINE


Dr. Musallam Fayez Abu Helu

Abstract:
The importance of decent housing has been well recognized, articulated and elucidated in the literature, yet a great proportion of the urban poor in occupied Palestinian territories especially in East Occupied Jerusalem city still live in substandard and poor houses and in deplorable environments, after being forced or coerced to leave their previous homes.


176-207
9

  • ROLE OF INDIAN BANKING SECTOR IN THE ECONOMIC GROWTH AND DEVELOPMENT


Dr. Bhosale J. P.

Abstract:
In a developing country the function ofthe regulation of the flow of credit by central bank is of the utmost importance. This isespecially true when economic development is planned.


208-219
10

  • AN EMPIRICAL STUDY ON FACTORS INFLUENCING THE MUTUAL FUND SCHEME SELECTION BY RETAIL INVESTORS WITH SPECIAL REFERENCE TO UTTARAKHAND STATE


Dr. Ankur Mittal

Abstract:
Mutual Fund is a retail product designed to target small investors, salaried people andothers who are intimidated by the mysteries of stock market but, nevertheless,like to reap the benefits of stock market investing.


220-247
11

  • AN INVENTORY MODEL FOR DETERIORATING ITEMS WITH STOCK DEPENDENT DEMAND, TIME VARYING HOLDING COST AND SHORTAGES DEPENDENT COMPLETE BACKLOGGING WITH FINITE PLANNING HORIZON


Balvinder Singh Sandhu, Arun Kumar Tomer

Abstract:
This paper presents inventory model for perishable items with inventory level dependent demand rate. It is assumed that shortages are allowed and completely backlogged. It is assumed that the deterioration of the item does not begin at the instant of the arrivals in stock.


248-262
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