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1

  • AN INVESTIGATION OF CONSUMER BUYING BEHAVIOUR IN INTERNATIONAL LUXURY FASHION BRANDS IN AZERBAIJAN


Rauf BABAYEV

Abstract:
In this study, it is aimed to model the "cause" based buying behavior of luxury products and to find the decision making process. The proposed model tries to explain the relationships between perceived values, causes, general causes and behavioral intention in behavior determining factors by using behavioral reason theory. Behavioral Reason Theory was developed as an extension of Planned Behavior Theory which is one of the traditional behavioral intent models. Modeling the purchasing behavior with products that are in high demand from luxury products by including the “reason” factor in the Planned Behavior Theory provides a better explanation of the behavior. In this study, contrary to Behavioral Reason Theory, it is suggested that perceived values play a regulatory role in the effect of general motifs.


1-25
2

  • LOCUS OF CONTROL, SAVING AND INVESTMENT


Dr. Maloth Raghu Ram Prof. T. Krishna Kimar

Abstract:
Locus of control is a psychological concept that captures individuals’ beliefs about the controllability of life events and is a key component of self-control. This paper analyses the relationship between locus of control, saving, and investment. For this study 100 samples have been collected and analyzed with SPSS. We find that locus of control and savings has insignificant positive relation and locus of control, investment in high-risk investment and moderate risk investment have significant positive relation, whereas locus of control and low-risk investment has insignificance relationship. Overall it can be concluded that the locus of control and savings have an insignificant impact and locus of control have a significant positive impact on investment.


26-36
3

  • IMPACT OF MAKE IN INDIA INITIATIVE ON INDIAN ECONOMY


Dr Manju Singh

Abstract:
The objective with which the Make in India initiative was started to make India a global manufacturing hub seems to be fruitful today. Today, India is not only manufacturing in the country, but Make in India products are also being exported to other countries. Make in India, the flagship program of the Government of India, facilitates investment, fosters innovation, enhances skill development and builds best in class manufacturing infrastructure. Make in India has made substantial achievements in 27 sectors. These also include strategic sectors such as manufacturing and services.


37-42
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  • Green Earth Research
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  • Rashtriya Research Institute
    Of New Medical Sciences

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