Published Thesis & Books
Latest News

** Peer Reviewed, UGC App, UGC CARE, Scopus and WoS (w) 9034872290

Categories

QR Code

Visitor Counter

Large Visitor Map



S.No Particular Pdf Page No.
1

  • BUSINESS STRATEGY AS A MODERATING FACTOR ON PERFORMANCE OF SHRM PRACTICES AND FIRM PERFORMANCE: A THEORY BASED REVIEW


M W Kalyani

Abstract:
Due to the highly volatile and competitive business environment, today organization realizes that the human resource is the effective utmost important resource to keep a competitive edge over others. Then, the modern practice of strategic human resource management has come to the context as a remedy to the prevailing situation. However, it is evident that the SHRM practices of the firm moderated by the business strategy of the firm. Therefore, this paper examines the effect of business strategy


1-8
2

  • DUALITY IN VISUAL MERCHANDISING IN FASHION APPAREL RETAIL STORES: A STUDY


Mohanraj. P

Abstract:
Visual merchandising (VM) is a presentation of merchandise to best-selling advantage and for maximum traffic exposure, plus projection of customer “ready-to-buy”. VM creates the in-store environment that supports the retailer’s Marketing and merchandising strategies. In this study an attempt has been made to identify the awareness among the consumers about the visual merchandising. About 175 questionnaires were distributed randomly to the customers of different types of fashion apparel stores in malls situated in Chennai, Tamil Nadu, India. Out of which 149 were responded


9-21
Collaboration Partners

  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

Indexing By