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1
  • Global Financial Crisis & India: Problems and Recommendation


LT. Sachin A. Palande

Abstract:
India an emerging market economy thought it be different this time and they be able to escape the scar, also got affected though to a lesser extent. But the lesson to be learnt is we are living in a global villages, and our sustainable growth as well as our challenges is linked, though to a larger or smaller extent depending upon internal as well as external macros. This is mainly due to the inter linkages between various economies that any such crisis takes global shape and can only be redressed by managing together . Collective efforts of larger number of regulators and governments worldwide are needed for the rescue during the times of crisis.


1-10
2
  • The Study on Overview of E-Banking Services in India


Dr. H. M. Jare

Abstract:
In today's era, characterized by digitalization and technology advancements, every nation's economy relies on electronic systems for efficient operation across various sectors. The banking sector, being a crucial component of every economy, plays a pivotal role in facilitating monetary transactions. In India, the banking sector is a major player in the economy, and the adoption of e-banking services has become widespread among many banks. These services offer customers the convenience of quick banking operations, such as payments and money transfers. This research paper aims to study the concept of e-banking, analyze the progress of e-banking services, and understand the associated risk factors in the Indian context. The study is based on secondary data analysis.


11-18
3
  • AN ANALYTICAL STUDY OF BANKING OMBUDSMAN SCHEMES IN BANKING SECTOR IN INDIA


Mr. Bharat Bagul

Abstract:
The Reserve Bank of India (RBI) serves as the primary regulatory authority for banking in India, overseeing the operations of all banking institutions and Non-banking Financial Companies (NBFCs). Among its regulatory functions is the Banking Ombudsman scheme, which was initially introduced in 1990 but saw implementation improvements leading to its full enactment in 1995. Subsequent refinements occurred with the introduction of regulations under the Banking Ombudsman Scheme 2006. This scheme is designed to address customer complaints and resolve disputes within the banking sector.


19-27
4
  • The Evolution of Chat GPT: A Transformative Trend in Modern Education


Dr. Bhosale J. P., Seema Singh

Abstract:
The landscape of education is experiencing a profound transformation, propelled by the infusion of advanced technologies. At the forefront of this technological revolution is ChatGPT, an innovative language model developed by OpenAI. This article embarks on a comprehensive exploration of the multifaceted impact that ChatGPT has made on education. From its inception to its current applications, this discourse aims to delve into the intricacies of it, unfolding its capabilities, applications, and the challenges it poses in shaping the educational landscape. In recent years, the field of education has witnessed a transformative shift with the integration of advanced technologies.


28-33
5
  • Navigating the Future: The Evolution of Work in the Indian IT Sector Post-2024


Dr. Nikam Vijay Balkrishna

Abstract:
This abstract explores the transformative journey of the Indian Information Technology (IT) sector beyond the year 2024, delving into the dynamic shifts and emerging trends that shape the future of work. As technology continues to advance, the IT industry in India undergoes a profound evolution, marked by the integration of artificial intelligence, automation, and other disruptive technologies. This paper analyzes the impact of these technological advancements on the nature of jobs, skills required, and the overall workforce landscape.


34-36
6
  • Analyzing the influence of E- Marketing Practices on Tourists Buying Behaviour in Goa, India


Ms. Ajita Morajker, Prof. Filipe Rodrigues e Melo

Abstract:
Electronic marketing also known as digital marketing includes all marketing effects that uses internet to connect the customers spread all over the world. The present study aims to identify e-marketing practices adopted in Goa, India and further investigates the impact of these practices on tourist buying behaviour. 350 tourists visiting Goa were interviewed and collected data was analyzed using SPSS software. Exploratory factor analysis were used to identify e-marketing practices adopted in Goa and further multiple regression analysis was conducted to study the relationship between e-marketing practices and tourists’ buying behaviour. Twenty variables were considered for the study. It was found that all the variables have significant influence on tourists’ satisfaction with coefficient of determination (R2 ) of 79%. The study will be helpful the stakeholders in understanding marketing practices have significant impact on tourists’ buying behaviour.


37-47
7
  • Methodology of Business Research: Case Study


Dr. Bhosale J. P., Ms. Jadhav Supriya Uttam

Abstract:
Case Study research is descriptive research that involves describing and interpreting events, conditions, circumstances or situations that are occurring in the present. Case Study is an in depth examination of complex events or series of events and is based on i) comprehensive understanding of the events ii) extensive description of the events and iii) analysis of the events taken as a whole and in context. It seeks to engage the with and report the complexities of social activity in order to represent the meanings that individual social actors bring to their social settings. It excels at bringing us to an understanding of a complex issue or object and can extend experience or add strength to what is already know through previous research.


48-52
8
  • Corporate Image and Corporate Social Responsibility


Prof. Vetal Mohan Sukhadeo

Abstract:
Development is the expansion of human freedoms to enjoy and sustain and environment, Development involves strengthening of the capacity of human beings to realized the full Potential of human creativity for the greater common good of people, society, environment civilization. Human dignity and democratization social, economic and political need to the defining force in the visioning and process of development.


53-56
9
  • New Trends In Services Sector


Dr. S. S. Thorat

Abstract:
In the beginning of the 21st Century the Global Economy shows significant structural changes in a swing of services sectors contribution. In the process of economic development, a simultaneous growth of primary, secondary and tertiary sectors is historical, but the high growth of services sector is phenomenon in recent decades. This is directly due to the development of sophistication in information technology. Since, 1980’s the share of services sector in a real GDP in India has also surpassed that of agriculture and industry.


57-60
10
  • Impact of Globalisation on Indian Small Scale Entrepreneurs


Rupali Navnath Katore, Dr. Vrishali S. Randhir

Abstract:
The present research paper is focuses on impact of Globalization on Indian Entrepreneurship. It also focuses on problems of Small Scale Entrepreneurs. Small enterprises have made considerable contribution in the socio economic development of almost all the countries including India. The steady pressure of large scale migration of people from rural areas to urban areas in India has resulted in a very difficult employment situation in urban areas which is fast deteriorating as these areas are packed with population far in excess of their capacity in terms of housing, sanitation and other services.


61-65
11
  • The Story Behind the Merger of HDFC and HDFC Bank


Dr. Sucheta Dalvi

Abstract:
The research study attempts to discover the reasons behind the merger of HDFC Ltd and HDFC Bank. The purpose of this study is to find out the implications of the union on the financial performance of the merged entity. The study also tried to find out the impact of consolidation on shareholders, depositors and borrowers of HDFC Ltd. After the thorough study of both entities, it is observed that the merger will be beneficial to shareholder, depositors, and borrowers the HDFC Ltd. After the merger market capitalisation of HDFC Bank will go up and it will become the 4th largest bank in the world as well as number one private bank in India


66-73
12
  • Goods and Services Tax (GST)


Vijaykumar N Mhaske

Abstract:
GST also known as the Goods and Services tax is defined as the giant indirect tax structure designed to support and enhance the economic growth of a country. The aim of this research paper is regarding impact of GST and its impact on various sectors. With the introduction of GST, there is chaos and confusion among common man. GST bill will be a form for economic integration of India. The main trait of the GST is to transform India into a unified market by dismantling the present fiscal barrier among states and can expect improved tax compliance. There would be only one tax, that too at the national level, monitored by the central government. GST is also different in the way it is levied — at the final point of consumption and not at the manufacturing stage.


74-78
13
  • A Study on Issues and Challenges of Startups in India


Dr. Ashok Nana Mane

Abstract:
India has emerged as the world’s second largest startup ecosystem next the US. India is a hotspot for startup and spacing forward at an exponential rate. Bengaluru, Mumbai and Delhi are ranked amongst the top 40 startup hubs across the globe in the Global Startup Ecosystem Report 2022. This research paper revolves around the concept of Start-up India Campaign which was started on 15th august, 2015. The basic purpose of this article is to put some light on the challenges to be countered and opportunities to be capitalised upon by the start-ups entrepreneurs and the initiative taken by the Indian govt. The start-ups are the kind of companies which are innovative in their course of development, analysis, evaluation, research for the target segment.


79-87
14
  • Make In India: Challenges and Opportunities


Prof. Prakash D. Deshpande

Abstract:
In nutshell, it can be concluded that our nation has the ability to push the GDP to 25% in next couple of years. The government of India has found number of steps to further empower investments and further enhance the business atmosphere. “Make in India” mission is one such long haul initiative which will understand the fantasy of changing India into manufacturing Hub. Start-ups in the core manufacturing sectors which are poised to play a vital role in the accomplishment of this campaign “Make in India”.


88-98
15
  • A Study on Resent Trends of online Retailing in India


Mr. Amol Bharat Kawade, Dr. Yashodhan M. Mithare

Abstract:
Online retail business transactions are established with electronic equipment and technology. The growing dominance of online shopping is part of recent online retail sales. In this research, an attempt has been made to find out the effect of retail sales. The size of the Indian vegetable market is virtually the opposite of the retail market. Also, many farmers are created in manufacturing retail industry. This research paper analyzes various challenges in online retail exhibition, changes in retailing in India. Reports, journal researcher essays are being used for this.


99-103
16
  • Good and Services Tax


Prof. Dalvi R.G.

Abstract:
The implementation of GST would ensure that India provides a tax regime that is almost similar to the rest of world. It will also improve the International cost competitiveness of native Goods and Services GST will provide unbiased tax structure that is neutral to business processes and geographical locations. It will help to avoid distortions caused by present complex tax structure and will help in development of a common national market. The present research paper is an attempt to study the present tax structure in India and the relevance of goods and service tax in the tax structure.


104-106
17
  • An Empirical Study of Customer Behaviour towards Life Insurance Products in Ponda Taluka


Ms. Nikita Rivonker, Mr. Girish Kapdi

Abstract:
This paper reviews the extent of research on systemic risk in the insurance sector and outlines new areas of research in this field. The aim of the study is to identify the influencing factors to prefer the life insurance products to buy. The primary data has been collected with the help of questionnaire from the Customer from Ponda Taluka of Goa from period commencing from 1st December 2023 to 10th February 2024. The data was collected through structured questionnaires.


107-114
18
  • Impact of Demonetization on Indian Agriculture Sector


Dr. A. R. Ghumatkar

Abstract:
Agriculture shapes the foundation of our nation’s economy. Very high percentage of farmers depends on liquid cash as it is useful for their day today transactions. The said research paper is focused on impact of Demonetization on Indian Agriculture Sector in India. Present research paper is studied in the concept of demonetization on Indian economy. observed that the demonetization has severe affect on Indian economy, but it hardest hit the agricultural sector.


115-119
19
  • PRESENT STATUS OF E-BANKING IN INDIA CHALLENGES AND OPPORTUNITIES


DR. TUSHAR BHAGWAN VEHALE

Abstract:
E-banking, also known as online banking or virtual banking or internet banking is a system that enables banking transactions like transfer of funds, payment of loans and EMIs, deposit, and withdrawal of cash virtually with the help of the internet. E-banking plays a vital role in the present banking functionality. Electronic banking is inferred to be safe and secured, compared to physical banking. It ensures qualitative banking operations compared to traditional banking. E-banking in India is still in the early stages of growth and development. Competition and changes in technology have changed the face of the banking sector.


120-124
20
  • TO STUDY OF INNOVATIVE PRACTICES FOR MODERN EDUCATION SYSTEM


DR. RENUKA E. WALUNJ, DR. RAHUL D. TAMHANE

Abstract:
Classroom teaching is a traditional way of teaching. Nowadays technology plays an important role in every sector. For development and growth of the economy, updated technology, evaluation, analysis, assessment, critical thinking are important factors which take the country forward. Education is urged to change the teaching and learning to build the best leadership and talent amongst the students as they are the pillars of the successive future of the country. Classroom teaching is a traditional way of teaching whereas after covid pandemic a drastic change happened in teaching pedagogy.


125-129
21
  • INTELLECTUAL PROPERTY RIGHTS IN INDIA & THEIR IMPORTANCE


MR. PRAKASH VEDU GHARTE

Abstract:
Intellectual Property rights are the rights given to persons over the creations of their minds. They usually give the creator an exclusive right over the use of his/ her creation for a certain period of time. Intellectual proper rights are intangible in nature and gives exclusive rights to inventor or creator for their valuable invention or creation. These right boosts the innovative environment by giving recognition and economic benefits to inventor. The primary functions of IPR is to protect & stimulate the development and distribution of new product and the provision of new services based on the creation and exploitation of inventions, trademarks, designs or other intangible assets.


130-134
22
  • EFFECTIVE IMPLEMENTATION OF CSR IN MAHARASHTRA, A CASE STUDY OF RELIANCE FOUNDATION


CA YASHODHARA BARHATE

Abstract:
Maharashtra is home to many large corporations, including several major players in industries, such as manufacturing, finance, and technology. These corporations are required to spend a portion of their profits on CSR activities under the Companies Act 2013. Due to the large size and profitability of these companies, their CSR spending can be significant, contributing to the overall high CSR spending in Maharashtra


135-141
23
  • A STUDY ON THE FUTURE OF SUPPLY CHAIN MANAGEMENT BY LEARNING FROM SUEZ CANAL CRISIS, UKRAINE WAR, AND CHINA PLUS ONE POLICY


ADHIRAJ MORE

Abstract:
With the growth of the Suez Canal and its development, it became a catalyst to globalization. But in 2021 when a large ship got stuck in the Suez Canal, the catalyst became a bottleneck. Global trade was severely impacted by the accident. The Ukraine war had an adverse impact on the supply of wheat and sunflower from Ukraine and Natural Gas from Russia. The power of competitive advantage was lost in world trade due to this war. The US has continued its hostilities towards Trade with China and the current situation can be best described as a Trade War. MNCs are now implementing the China plus one policy. All these points indicate that the future of SCM is going to be different as globalization is turning the corner. This paper will discuss lessons that businesses can learn from these events to build more resilient and agile supply chains, such as the need for more visibility and traceability, diversification of suppliers, and contingency plans.


142-149
24
  • A COMPREHENSIVE ANALYSIS OF EMPLOYEE MULTI-SKILLING AND ITS STATE OF ADVANCEMENT IN TODAY’S ORGANIZATIONS


SANSKRUTI S. BIRJE

Abstract:
This paper discusses how multi-skilling is employed in different organizations. Multi-skilling assists employees to learn new skills in addition to those for which they were initially hired. It allows to develop their abilities and undertake a wider range of responsibilities. The research involved analysis of existing data from secondary sources and collecting primary data from employees working in various organizations. Snowball sampling method was adopted for collecting data and simple percentage method was used for data analysis.


150-159
25
  • A STUDY OF ROLE OF COMMERCIAL BANKS IN THE RURAL DEVELOPMENT IN INDIA


DR. MANISHA GIRI

Abstract:
The Indian economy exhibits several distinctive features, including substantial urban growth, limited rural development, a mass migration of rural populations to urban centers, inadequate infrastructure, and a scarcity of employment opportunities in rural areas. The solution to this predicament lies in fostering comprehensive development in rural regions. This necessitates the establishment of essential financial facilities within the rural sector. Banks play a crucial role in aggregating and distributing funds from diverse sources to various industries. This paper endeavors to examine the progress of banking facilities in rural areas. The study relies on published data from multiple earlier literary works. Recommendations are made based on the available data.


160-165
26
  • THE STUDY OF THE COST OF PARLE BISCUT PRODUCT IN PARLE COMPANY


DR. UGHADE S. S.

Abstract:
Parle Company is a branded and reputed company in food processing in India. It is a private level company. It is a company that carries different products in different varieties in large quantities. A company that manufactures more than one product tends to make large profits. And the development of such industry is also happening on a large scale and fast. Everything is fulfilled in the industry by considering the customer's interest, choice, desire, need as well as the quality, quality, price, brand etc. of the product. And the sale of the product in bulk is increased by producing the product in large quantities in different varieties. Mainly because of the different varieties, the product is sold in large quantities. And there is a huge increase in income and profit. Therefore, the development of such industry is happening on a large scale and fast.


166-174
27
  • A STUDY OF CHALLENGES & OPPORTUNITIES IN AGRITECH SECTOR IN INDIA


SHITAL H. THORAT, DR. H. M. JARE

Abstract:
The words agritech is a combination of two words. Agriculture and technology. The term of agritech is used when a business makes information technology products and services that benefits agriculture sector. In India this sector has developed recently more ideas are brewing in this area to make a profitable venture. Agriculture technology is the use of technology in agricultural based on agricultural science, agronomy and agricultural engineering. Agri-tech innovations could be in the form of products, services or applications, which aim to improve. Yield, efficiency, profitability and sustainability of agricultural operations. This Research study has been carried out with a view for study of status of agritech Sector in India. The study also throws light on the challenges and opportunities in agritech sector in India.


175-179
28
  • A STUDY ON POLICY - HOLDERS SATISFACTION OF LIFE INSURANCE CORPORATION OF INDIA


MISS.SONAM KARKUN TAJANE, DR.S.D.TAKALKAR

Abstract:
Life insurance has become one of the necessities of human life. It offers financial security to the policyholder and/or his/her dependents in the event of his premature death or untoward disablement arising out of accidents. As death of the bread earner creates severe financial problem for the dependents and as the permanent physical or mental disablement also create even more severe financial problems for them adequate financial provision in the form of different life policies is essential.


180-182
29
  • ROLE OF SPORTS SCIENCE IN PERFORMANCE ENHANCEMENTS OF ATHLETES


DR. YASHODHAN K. KHARADE

Abstract:
Sports science is a scientific framework that combines physiological, biomechanical, nutritional, psychological, and technological principles to optimize athletic performance, improve athletes' health and well-being, and achieve success in competitive sports. In sports science, the primary goals of sports science include enhancing athletic performance and preventing injuries, improving physical fitness and health, understanding the physiological and psychological responses to exercise, optimizing training programs, and promoting overall well-behavior in athletes and individuals engaging in physical activity. This paper summarizes the current state of the art in sports science and discusses the challenges and opportunities that sports science has to overcome.


183-186
30
  • EMPLOYMENT IN INDIA


PROF. DR. NITIN BHASKARRAO RAUT

Abstract:
Employment is the biggest issue in India for more than a decade. India is the nation of youth, around 60% population is in working condition that is the age group of 18 to 60. Employment is divided into majorly 3 sectors including agriculture, government sector jobs and private sector jobs. Government sector jobs are limited to around 6% of the total jobs. Corporate sector jobs are limited to 15% of total workforce. And around 45% of population depends upon agriculture sector directly or indirectly. The present research paper focuses on problems of employment in India, current scenario of employment and suggestions to overcome the problems.


187-188
31
  • A STUDY ON ADMINISTRATIVE MANAGEMENT PRACTICES AND LEADERSHIP STYLES IN EDUCATION SECTOR


DR. ARJUN BHANUDAS BHAGWAT

Abstract:
Administration decisions are shaped by public opinion, government policies, and social and religious factors, while management decisions are shaped by norms, opinions, and beliefs. In administration, planning and organizing work are important elements, while where management is concerned; it includes motivation and controlling functions. The types of competencies required by an administrator require administrative qualities rather than technical qualities. Management, technical skills and human relations management skills are important. Administration usually handles business operations, such as finance. It can be defined as a system of effectively organizing people and resources, so that they can successfully pursue and achieve common goals and objectives.


189-195
32
  • National Education Policy-2020: Strengths, Weakness and Threats on Higher Education.


Dr. Dattahari M. Mupade

Abstract:
The world is undergoing rapid changes in the knowledge landscape. Education is fundamental for achieving full human potential, developing an equitable and just society, and promoting national development. The National Education Policy of India 2020 (NEP 2020), which was started by the Union Cabinet of India on 29 July 2020, outlines the vision of the new education system of India. The new policy replaces the previous National Policy on Education, 1986. Though the education policy has impacted school and college education equally, this article mainly focuses on NEP 2020 and its impact on Higher Education because the NEP 2020 aims to address various gaps existing in the education system of India and through this policy,


196-199
33
  • A study on Welfare Schemes for Building and other construction workers at Pune City.


Dr. S.D. Takalkar,Shital J.Shinde

Abstract:
Building Construction is considered the foundation of industrial development. In India it is one of the fastest-growing industries with an annual growth of 12% Building Construction workers are mainly working in informal / unorganized sector. Poverty, unemployment and helplessness force people to leave their place of origin and to go to unknown places to work in extremely difficult condition.


200-205
34
  • ROLE OF TRANSPORT AND TOURISM INDUSTRY IN RURAL DEVELOPMENT IN INDIA AND ABROAD


MISS. SIDDHI SHAM ARVIKAR, MISS. SHITAL GOVIND GHANGALE , PROF. WAGH TANUJA, PROF. AWATE POONAM

Abstract:
Today, tourism is major source of income for many countries. Tourism is an important feature of the rural economy as the top tourism destinations, particularly in developing countries, include national parks, wilderness areas, mountains, lakes and cultural sites, most of which are generally rural.


206-211
35
  • EXPLORING NEW TRENDS IN MOBILE COMMERCE: A COMPREHENSIVE ANALYSIS


MR. AMIT BALU MORE, PROF. GAJANAN RAMBHAU JAGTAP

Abstract:
Mobile commerce (m-commerce) has revolutionized the way businesses interact with consumers, offering unprecedented convenience and accessibility. This paper delves into the latest trends shaping the landscape of mobile commerce, analyzing their impact on consumer behavior, business strategies, and technological advancements.


212-216
36
  • Women Entrepreneurship in India – Obstacles and Recommendations


Miss Trupti Rajendra Hadke Dr. Shinde Sanjay Balu

Abstract:
Women don\'t want to keep their lives limited to the hearth and children but they expect respect\r\nfrom their spouses. Traditions will not allow them to become a powerful society, so they have\r\nto go a long way to gain their own position and rights. Women try hard to keep the family\r\ntogether.No matter how many obstacles are faced in the work, the percentage of their success\r\nin business is found to be significant. Women always step forward to do this hard work and\r\ndue to such hard work the authors of this essay have tried to present the role of women\r\nentrepreneurs and its contribution to the Indian economy.


217-219
37
  • THE ROLE OF ENTREPRENEURS IN EMPLOYMENT GENERATION: A COMPREHENSIVE ANALYSIS


Dr. D.D.Pawar Krishna Dhondiba Mitkar

Abstract:
Entrepreneurship plays a pivotal role in economic development, particularly through its contribution to employment generation. This research paper aims to comprehensively analyze the multifaceted role of entrepreneurs in employment creation. Through a thorough review of existing literature, statistical data analysis, and case studies, this paper explores the various ways in which entrepreneurs stimulate job growth, foster innovation, and drive economic prosperity. Additionally, it examines the challenges and opportunities faced by entrepreneurs in the context of employment generation and proposes strategies for policymakers, businesses, and aspiring entrepreneurs to enhance the positive impact of entrepreneurship on job creation


220-225
38
  • CENTRAL GOVERNMENT SCHEMES FOR RURAL DEVELOPMENT


DR. SHINDE SANJAY BALU KOLEKAR SHIVAJI SHRIMANT

Abstract:
Rural development remains a global governmental priority, with central governments driving comprehensive schemes to uplift rural communities in agriculture, infrastructure, healthcare, education, and social welfare


226-233
39
  • A STUDY OF CSR TRENDS IN AUTOMOBILE COMPANIES WITH REFERENCE TO TATA MOTORS,MAHINDRA & MAHINDRA AND HONDA LTD.


MS. NILAM DHARANI NAIDU DR. SANJAY BALU SHINDE

Abstract:
This study aims to analyse the CSR performance within the automotive industry, which has recently undergone significant changes with an increased focus on CSR. Major corporations, such as Tata Motors, Mahindra & Mahindra and Honda have integrated CSR into their strategic agendas, with initiatives covering education, healthcare, and community development, demonstrating a dedication to social welfare


234-237
40
  • IMPACT OF COMPENSATION, JOB ENRICHMENT AND ENLARGEMENT AND TRAINING ON EMPLOYEE MOTIVATION


Prin. Dr. Muluk P.V Prof. Sonam Rahul Patwa

Abstract:
Motivation is a process of inducing and stimulating an individual to act in certain manner. In\r\nthe context of an organisation, motivation implies encouraging and urging the employees to\r\nperform to the best of their capabilities so as to achieve the desired goals of the organisation.\r\nCompensation is a monetary payment given to an individual in exchange for their services. In\r\nthe workplace, compensation is what is earned by employees


238-245
41
  • tudy of New Education Policy of India:- Theoretical Analysis


Ms. Mayuri B. Rajebhosale

Abstract:
The National Policy on Education (NPE) is a policy formulated by the Government of India to promote education among India's people. Education is important in every aspect of the life. And hence the Education system is need change according to the with changing scenarios in the society.Universal high-quality education


246-253
42
  • Innovative Agriculture and Rural Development in Maharashtra


Dr. Sanjay B. Shinde Mrs. Kaveri B. Dhokane

Abstract:
Sustainability is the ability to exist constantly. Innovation means the action or process of\\r\\ninnovating or Innovation means a new method, idea, product, etc. Present research paper\\r\\nexplains how innovative practices in agriculture and rural development of our country lead our\\r\\ncountry towards sustainable development


254-264
43
  • Impact of Social Media on Consumer Buying Behavior


Prof. Yogesh Mane

Abstract:
This research focuses on understanding how consumers make complex, infrequent, highinvolvement purchases that significantly impact brand choice. The study places a particular emphasis on the influence of social media on this buying process. In recent years, social media has become a prominent trend. Platforms like Facebook, Instagram, YouTube, and Twitter have enabled people worldwide to connect, share thoughts, and create content. This shift has transformed how consumers gather information about products and services. Social media allows individuals t


265-274
44
  • A STUDY OF ARTIFICIAL INTELLIGENCE & ITS APPLICATIONS


MISS.CHHAYA AUTI

Abstract:
It is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but AI does not have to confine itself to methods that are biologically observable. While no consensual definition of Artificial Intelligence (AI) exists, AI is broadly characterized as the study of computations that allow for perception, reason and action.


275-281
45
  • A STUDY OF E-BANKING


PROF. ATKARI ASHWINI VIJENDRA

Abstract:
Internet technologies have a great potential for changing fundamentally the banks and the banking industry. The opportunities, which the e-banking services and technologies offer to the banking sector in order to fulfil existing customer needs and to attract new prospective customers, are the driving forces for banks in order to design, develop and operate their own e-banking systems.


282-287
46
  • Emerging Trends, Challenges and Issues In Management


Prof. Dr. Modhave Vaishali Sachin

Abstract:
Emerging trends and issues in management Productivity, ethics and social responsibility, workforce diversity, innovation and change, employee empowerment, knowledge Business management, technology advancement, and the effects of different cultures are some of the emerging problem in addition to these emerging trends, there are several challenges that require strategic acumen to overcome. Economic uncertainty, political


288-295
47
  • A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS WITH REFERENCE TO RANCHI DISTRICT


RUCHI RANI

Abstract:
This study underscores the significance of consumer preferences in shaping\r\npurchasing behaviors within the fast-moving consumer goods (FMCG) sector, particularly\r\nconcerning selected brands. It assesses the varying degrees of influence exerted by different\r\nfactors on FMCG product purchases among respondents


296-301
48
  • A Comparative Analysis of Consumer Buying Behavior in Rural and Urban Areas of India: Insights from a Study Report


Puja Kumari

Abstract:
Consumer buying behavior is a multifaceted phenomenon influenced by various\r\nsocio-economic, cultural, and geographical factors. This study aims to investigate and\r\ncompare the nuances of consumer buying behavior in rural and urban areas of India,\r\nshedding light on the distinctive patterns and preferences prevalent in these diverse settings.


302-311
49
  • "Forensic Accounting: An Analytical Examination of its Evolution and the Auditor's Crucial Role within Standard Auditing Practices"


Dr. Harsha Bharat Goyal Dr. Vivek H. Bhoir

Abstract:
Forensic accounting is a comprehensive auditing approach to ensure accuracy, authenticity, reliability and validity of an accounting data for effective governance it smoothen the auditing process and Practices and acts as a catalyst for a transparency and full disclosure.


312-316
50
  • A Study of Predicting NPS Status through Multi-Algorithm Classification Models”


Dr.Dnyandev Nitve and Dr. Sanjaykumar Gaikwad

Abstract:
Customer satisfaction is a pivotal metric in today's competitive business landscape, with the Net Promoter Score (NPS) serving as a key indicator. This research paper focuses on the development and implementation of a predictive analytics solution to forecast NPS status using a diverse set of classification algorithms


317-321
51
  • “E-COMMERCE TECHNOLOGY OF BUSINESS MANAGEMENT”


Dr. Kirve Jyoti

Abstract:
The cutting edge for business today is Electronic Commerce (E-commerce). Most people think E-commerce means online shopping. But Web shopping is only a small part of the Ecommerce picture. The term also refers to online stock, bond transactions, buying and downloading software without ever going to a store. In addition, E-commerce includes businessto-business connections that make purchasing easier for big corporations. While there is no one correct definition of E-commerce and Business Management, it is generally described as a method of buying and selling products and services electronically. The main vehicles of Ecommerce remain the Internet and the World Wide Web, but use of email, fax, and telephone orders are also prevalent


322-327
52
  • A STUDY OF GOODS AND SERVICE TAX


MISS.BHAGYASHREE BAMHAN

Abstract:
Goods and Service Tax (GST) is an indirect tax (or consumption tax) levied in India on the supply of goods and services. GST is levied at every step in the production process, but is refunded to all parties in the chain of production other than the final consumer.


328-332
53
  • IMPACT OF FRANCHISING BUSINESS ON QUALITY OF PRODUCT AND PROFITABILITY OF COMPANY


Mrs. Archana Vitthal Kale Dr. Anuradha Rajesh Ghumatkar

Abstract:
In 21st century, concept of Business becomes dynamic. Every company wants to reach their product and services all over the world and earn maximum profit to sustain in competition. Hence they have to expand their business worldwide by starting new branches, outlets, export of product and services, diversification of investments. Some people has potential to run business in different places effectively, but they can’t operate it properly because of manpower, lack of customer retention, marketing in new areas, where as some people want to do business but they don’t have potential to run business like,


333-338
54
  • HIGHER EDUCATION IN INDIA


Dr. Hemlata A. Rathod

Abstract:
Education is one of the significant factors instrumental to the development of a country. It should be transformed to the needs of the time and changing scenario of the world. It provides an opportunity to critically reflect upon the social, economic, cultural, moral and spiritual issues facing humanity. India needs more efficient and educated people to drive our economy forward. There are many Indian around the corner who known for their capabilities and skills. To develop India as an education hub or to become a prosperous partner in global economy, India has to qualitatively strengthen education in general and higher education with research and development in particular. This paper is mainly focused on the overall performance of higher education system in Indi


339-342
55
  • Challenges faced by Farmer Producer Organizations (FPOs) - A Review


Mr. Ganesh Abhale

Abstract:
Farmer Producer Organizations (FPOs) provide small farmers with endto-end support and services, including technical assistance, marketing, processing, and cultivation inputs. Small Farmers' Agribusiness


356-362
56
  • The Impact of Artificial Intelligence on Marketing: A Comprehensive Analysis


Mr. Suryakant Chintaman Kadam

Abstract:
The rapid advancement of artificial intelligence (AI) technology has revolutionized various industries, and marketing is no exception. This paper provides a comprehensive analysis of the impact of AI on marketing strategies, exploring its evolution, current state, and future trends. Beginning with an overview of AI concepts and technologies relevant to marketing, the paper delves into the role of AI in enhancing marketing strategy effectiveness through personalization, predictive analytics, automation, and optimization. Additionally, it addresses the challenges and ethical considerations associated with AI adoption in marketing, including data privacy, transparency, and bias. Through case studies and examples across different industries, the paper highlights successful AI implementations and lessons learned. Lastly, it discusses future trends and implications, offering insights into emerging technologies and opportunities for marketers in the AI era. This analysis aims to provide marketers with a deeper understanding of how AI can transform their practices and drive competitive advantage in an increasingly data-driven and technologically advanced landscape.


363-373
Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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