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1

  • Implementation of CRM is a Competitive Tool for Indian Banking Sector


Dr Swayambhu Mishra, Faculty Dept of Business Administration, Ravenshaw University Dr. Kishore Kumar Das Head, Dept of Business Administration, Ravenshaw University

Abstract:
Customer Relationship Management has emerged as a popular business strategy in today’s competitive environment. It is a discipline which enables the companies to identify and target their most profitable customers. CRM involves new and advance marketing strategies which not only retain the existing customers but also acquire new customers. It has been invented as a unique technique capable of remarkable changes in total output of companies. While the concept of relationship marketing was formally introduced in early 90s when financial services, airlines and other service institutions stated to ‘reward to retain’ the existing customers by introducing loyalty programs, CRM is only a product of the late nineties. The purpose of this paper is to find the differences in an organization’s services employing CRM vis a vis others, as perceived by the customer


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2

  • The Responsive Bureaucracy: A Roadmap to Agility for Government Institutions


Justin J. Data* James Ondracek* Mohammad Saeed** Andy Bertsch* *Minot State University, North Dakota, USA **Universiti Tun Abdul Razak, Kuala Lumpur, Malaysia

Abstract:
The stereotype of government institutions is that they are slow, stodgy bureaucracies staffed by uncaring public servants. Although to an extent this stereotype was created by inefficient governments around the world, to say also that governments cannot shake this image to become models of efficiency and customer-centricity is not a fair statement. Enclaves of government officials and civil servants are eager (and more likely, becoming required) to modifytheir institutions in the face of rapidly changing technological advances which demand a more flexible and adaptive mode of operations.


19-30
3

  • LEGISLATION FOR ARMED FORCES


Rajan Anand1 , Dr. Ravi Tyagi2

Abstract:
The Armed Forces (Special Powers) Act (hereinafter "the Act" or "AFSP Act") has been in force in a few pieces of India, remembering the State of Manipur for the upper east of the nation, for more than fifty years.


31-37
4

  • Effect of Corporate Financing Decision and Ownership Structure on Firm performance


Dr. Ritu Chandna

Abstract:
The use of debt or equity to finance the urge of an organization; have always been the matter of debate as these decisions are of irreversible in nature. The present study aims to feed the famine urge of existing literature pertaining to the ambiguous outcomes of measuring the role of funding sources on corporate performance. The study incorporates all the related previous published researches during the tenure of 2008-2018 from the database of Google Scholar, after which certain filtration has been performed


38-54
5

  • CORPORATE GOVERNANCE AS A SURVIVAL MECHANISM IN NIGERIA VOLATILE BUSINESS ENVIRONMENT


Olaifa, Olubunmi Ikeolape, Arulogun, Olaleye

Abstract:
This research work examined corporate governance as a survival mechanism in Nigeria volatile business environment. Corporate governance is a key element for improvement of investors’ confidence, increase of competitiveness and improvement of economic growth. Good corporate governance can help to prevent corporate scandals, fraud, and potential civil and criminal liability of companies. Good corporate governance enhances image and reputation of a company and makes it more attractive to investors, suppliers, customers and other stakeholders of the company. The following objectives were carried out, the effects of board


38-49
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  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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