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  • Print Media as a Development Tool: A Critical Analysis of Communication Strategies of The Beti Bachao Beti Padhao Campaign (BBBP) In Regional Newspapers

    DOI:DOI:18.A003.aarf.J14I01.010534

Shabnam Parveen Dr. Rajni Yadav

Abstract:
Print Media remains an important tool for social development in India’s multilingual and culturally diverse society, especially when it comes in communicating government-led social welfare programs. This research paper is based on a critical analysis and synthesis of existing scholarly literature regarding the communication strategies employed by regional newspapers in promoting the Beti Bachao Beti Padhao (BBBP) campaign, a flagship social campaign initiated by Government of India to combat gender discrimination and empower the girl child. The study examines the theme, languages, and narrative techniques used in a few regional newspapers to highlight issues of female infanticide, gender bias, and empowering women through education. The paper also discusses how the print media change peoples’ mind and gets people to support social changes in their communities. This study highlights the importance of strategic media engagement in promoting gender equality and child welfare through informed and inclusive communication practices. It also stresses how important print media is for bringing individuals from different languages and cultures together. Furthermore, it emphasizes that development communication would work better if it included more in-depth investigating reporting and community involvement.


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Veena N , Dr. Roohi Javed

Abstract:
This quantitative investigation explores the influencing factors of multidimensional women's empowerment through Kudumbashree Self-Help Groups (SHGs) among 384 members of Chemmaruthy Panchayat, Thiruvananthapuram. Probability, proportionate to size sampling, and Cochran's formula (95% confidence) were used. Hierarchical regression analysis (R=0.89, F=245.6, p<0.001) shows that SHG loans (β=0.52, p<0.001) and training hours (β=0.47, p<0.001) are the two most powerful predictors, which account for 89% of the variance in empowerment, thus greatly outweighing demographic factors. Principal Component Analysis verified the construct validity (KMO=0.84, six factors explaining 78.4% variance), showing that the economic empowerment was the most dominant factor (72.412.3, =0.82), closely followed by psychological (74.3), while political (65.2) and legal (62.1) areas are the ones that are behind. The program's prosperous achievements are 82.2% of people have raised their personal incomes to over Rs.15,000/month (from 13.2% before SHG, +523%), 36.5% have pucca houses (+95%), 30.5% of families have land ownership of more than 1 acre (+211%), and 68.2% have micro-enterprises. Rs.1.50 crore thrift mobilization generated an economic multiplier of 3.1x (Rs.4.65 crore activity), resulting in the creation of 1,250 jobs with 82% repayment. The result of a nonsignificant ANOVA across occupations is evidence of program equity. The weighting of dimension hierarchy (economic 25%, psychological 20%) confirms the theory of coastal adaptation. Policy directions mainly focus on credit scaling (Rs.2 lakhs/group), fisheries/poultry market linkages (72% demand), and governance interventions, thus paving the way for Chemmaruthy as the scalable model for NRLM in the 500 coastal panchayats advancing SDG 5 gender equality.


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Collaboration Partners
  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

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