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1

Dr. G. Nagaraja

Abstract:
The Agro-Processing industry in India plays a vital role in the national economicdevelopment and has potential to meet the local needs and export requirements. Some estimates suggest that in developed countries, up to 14.00 % of the total work force is engaged in agro-processing sector directly or indirectly.


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2

  • IMPACT OF LABEL INFORMATION AND TYPOGRAPHY IN PACKAGING DESIGN ON CONSUMER BEHAVIOUR IN THE LENS OF KANO’S ATTRACTIVE QUALITY THEORY

    DOI:DOI:18.A003.aarf.J14I01.000794

Abbas Dadras

Abstract:
Product packaging is any container or enclosed; encompassing the physical appearance, including graphical and structural elements design such as color, label, size, shape and etc. that a product by it will be offered to the market for sale or by which necessary information about the product is transmitted to the consumer.


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