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1

  • ‘SOCIAL MEDIA: AN INCREDIBLE MARKETING TOOL FOR AUTOMOBILE DEALERS’


Prof. S.S. Khatri & Prof. D.P More

Abstract:
Social Media, a buzz word today, is among the ‘best opportunities available’ to a brand for connecting with prospective consumers. Social media is the medium to socialize. This new media wins the trust of consumers by connecting with them at a deeper level.


1-9
2

  • CUSTOMER SATISFACTION ON CORE SERVICE ELEMENTS IN APPAREL RETAIL STORE WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI DISTRICT


Rajesh. J, Dr. S. Chandramohan, Sankar. M

Abstract:
Indian apparel retailing is the country’s largest opportunity for the organized retailers after food retailing. The clothing market is highly fragmented, with numerous organized and unorganized players operating across a wide variety of formats. Branded apparel accounts for only 20 percent of the total apparel market.


10-18
3

  • RETALIATING POVERTY THROUGH SUBJECTIVE WELLBEING:A QUALITATIVE COMPARATIVE ANALYSIS


Satabdi Roy Choudhury

Abstract:
Poverty is a general state of life existing in present which lacks certain amount of possession which is insufficient to meet basic need.


19-33
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