• “A STUDY ON EMERGING TRENDS IN GREEN MARKETING AND SUSTAINABLE DEVELOPMENT – CHALLENGES AND OPPORTUNITIES”

  DOI:DOI:18.A003.aarf.J14I01.003056

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Ms. Nandini. N

Abstract:
Green marketing is a business practice that considers the consumer concerns about promoting preservation, and conservation of natural resources. In the modern era of globalization, privatization and liberalization, it has become a challenge to keep the customers as well as consumers in hold and even keep our natural environment safe and that is the biggest need of the time.