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1

Ms. Noran Nidhamldeen Ezzulddin Khayyat

Abstract:
The study aims to discover the positive impact, the relationship between the two variables of this research (brand love, WOM). This paper will be illustrating how Turkish consumers perceive a brand that's is well-known with its high-quality product like the APPLE brand and how they develop an emotional attachment with its products for a long-term relationship.


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2

Dr. Deepak Kumar Sharma, Dr. Ramanjeet Kaur

Abstract:
Credit risk management of the banking sector is significant not only because of the Global Economic Crisis in the latest years but also cause of its huge impact on the bank's financial performance, development, and survival. Credit is one of the key sources of income of commercial banks; therefore managing the risk related to credit greatly impacts the bank's profitability. The study is to explore the relationship between credit risk management and banks' profitability of Indian public sector banks from


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3

Jai Prakesh Sharma

Abstract:
Microfinance, the provision of small loans and financial services to low-income individuals, has been hailed as a powerful tool for poverty reduction and inclusive development. By empowering marginalized communities with access to capital, it promises to create a more equitable and prosperous world. However, the reality of microfinance is complex, presenting both significant opportunities and potential pitfalls. Microfinance provides formal financial services to millions who otherwise remain unbanked. This fosters savings


11-19
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