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A study on perception and awareness about mobile banking
Dr. Archana Agrawal
Abstract:
The purpose of this research study is to investigate the customer behaviors and use intentions of young people in the city of Rajasthan with regard to mobile banking. The empirical study design was selected, and the survey technique was used to collect responses from members of the target population through the utilization of the convenience sampling method. Analyses such as percentage analysis, correlation analysis, factor analysis, and multiple regression analysis were performed on the main data once they were compiled and gathered. These analyses were carried out with SPSS Version 23.0 and the relevant statistical tools. According to statistical evidence, the variables that make up mobile banking usage intention have been reduced to five independent factors. These factors are known as the Convenience Factor (CF), the Benefits Factor (BF), the Deliberation Factor (DF), the Safety Factor (SF), and the Trust Factor (TF) in the order of their dominance. Occupation is the factor that has the most significant influence on total mobile banking usage intention, followed by the major source of information about mobile banking service.
