Published Thesis & Books
Latest News

** For Peer Reviewed, UGC App, UGC CARE, Scopus and WoS (M) 8708927219 (W) 9034872290: Impact Factor is Calculated by SJIFACTOR

Categories

QR Code

Visitor Counter

Large Visitor Map



S.No Particular Pdf Page No.
1

Mr.K.Siva and Dr.G.Nagarajan

Abstract:
The evolution of retail in India and across the globe is increasingly driven by the integration of Artificial Intelligence (AI) and predictive analytics within Omni channel strategies. With consumers engaging simultaneously across physical stores, e-commerce platforms, and social media, businesses face the challenge of creating seamless, personalised, and consistent shopping journeys. AI-enabled tools such as recommendation engines, chatbots, and sentiment analysis, combined with predictive models, allow retailers to anticipate consumer preferences, optimise inventory, and deliver context-aware promotions. This integration not only enhances customer convenience but also strengthens purchase intention, particularly for new product categories where consumer trust and awareness are limited. Moreover, predictive insights help in addressing supply chain inefficiencies, improving last-mile delivery, and ensuring customer retention. The study explores how Indian retailers can leverage these technologies to foster deeper consumer engagement, improve operational efficiency, and remain competitive in the era of digital transformation.


1-8
2

  • “Theory to Practical” Consumer Preferences for Electric Vehicles, Creativity, Achievement, and Significance Essential Practices - A Conceptual Perspective

    • DOI:DOI:18.A003.aarf.J14I01.010216

Dr.G.NAGARAJAN M.ISHWARIYA

Abstract:
Implementing electric vehicles (EVs) on a large scale could potentially mitigate issues including pollution, climate change, and reliance on foreign oil. Even though many governments have implemented robust promotion programs, the current market penetration of electric vehicles (EVs) is very low. This study looks at competitive advantage, performance, innovation, and the "theory to practical" consumer preferences for electric vehicles. a conceptual perspective theory to Practical components of practices and an expense that should be extensively allocated from an organization's budget are fundamental practices in human resource management (HRM). Above all, though, they are a continuous process that raises the efficiency of an organization. This study aims to assess the literature concerning current knowledge and relevant theories for the modelling approaches used in the chosen studies. estimates of customer desires for innovation and corporate competitive advantages. This review will contribute to the body of current literature because it is based on data from previous reviews of the literature and research related to this subject. In addition, it offers suggestions for more research.


9-17
Collaboration Partners

  • Indian Journals

  • Swedish Scientific
    Publications

  • The Universal
    Digital Library

  • Green Earth Research
    And Publishing House

  • Rashtriya Research Institute
    Of New Medical Sciences

Indexing By