• A Case Study of Women Youtuber Entrepreneurs who created a niche in social media platform

DOI:DOI:18.A003.aarf.J14I01.009953

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1Dr. Samir Jaiswal, 2Dr. Seema Jaiswal

Abstract:
India is a country where women have not only contributed as homemakers but, when given a chance or when required, have proven themselves to be effective leaders. As of today, many women leaders have demonstrated their true potential in corporates; for instance, Kiran Mazumdar Shaw of Biocon Limited, Radhika Gupta of Edelweiss Asset Management Limited, Vineeta Singh, co-founder of Sugar Cosmetics, and Ghazal Alagh, co-founder of Mama earth, are some of the prominent names who have showcased their capabilities. The world is connected through social media, and YouTube is a revolution in this chapter. In the present case study, we will discuss YouTubers who started their channels with minimal investment and, through their invaluable content, they have not only connecting with common people, but have gathered millions of followers. Some of the individuals we will highlight in our case studies include Kanchan Kesari, who owns the YouTube channel English Connection, and CA Rachana Ranade, who offers vital information to the public about the stock market. Deepti Gaur-Sengupta, a certified trainer and nutritionist, operates a YouTube channel called Dance with Deepti that promotes fitness and makes it enjoyable for all.