| S.No |
Particular |
Pdf |
Page No. |
| 1 |
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WOODEN HANDICRAFT – A START-UP PROJECT
Dr.V.Kannan, J. SheebaPriyanga
Abstract:
The handicrafts sector is playsimportant role for the Indian economy as it is one of the largest employment generators and accounts for a significant share in the country’s exports. This research explains about Wooden Handicraft.
|
|
1-11 |
| 2 |
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AN EMPRICAL STUDY ON THE CONSUMER PERCEPTION IN FOOD RETAIL SECTOR REGARDING PRIVATE LABEL BRANDING IN CHENNAI CITY
Ms. Bhuvaneswari U, Dr. S. Jayalakshmi
Abstract:
The Global food retail sales shall be exceeding $4 trillion annually, as per the US Department of Agriculture. The Industry sales have been expected to grow around 6.1% annually till 2020, according to Persistence Market Research all these parameters are being
driven by the rise in incomes and the population growth in countries such as China and India.
|
|
12-23 |
| 3 |
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A STUDY OF DIGITAL PAYMENT SYSTEM: CHALLENGES AND REMEDIES
Dr. Shyam Jivan Salunkhe
Abstract:
In the last year NDA lead Government and Prime Minister Mr. NarendraModi, announced to making India digital country and introduced concept of “Digital India†after few days before PM Mr. Modi made announcement of demonetization and withdraw Mahatma Gandhi series big denomination currency notes of Rs. 500 and Rs. 1000 and introduced new currency notes of Rs. 500 and Rs. 2000, Mahatma Gandhi series.
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|
24-36 |
| 4 |
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ADVERTISING SLOGAN – IT’S EMPHASIS AND SIGNIFICANCE IN MARKETING
Dr. A. Padrakali, Mrs. K. Chitra Chellam
Abstract:
Slogans on various aspects and significance of advertising slogans in marketing. A slogan is a very single word or a group of words regularly used by the advertiser to impress upon the readers, a basic idea about the product.
|
|
37-46 |
| 5 |
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EFFECT OF TRANSFORMATIONAL LEADERSHIP ON THE PERFORMANCE OF VIHIGA COUNTY GOVERNMENT, KENYA
Linda AnzemoOgola., Anyira FrancisAngogo.
Abstract:
While most devolved systems of government in Kenya have strategic plans bearing their vision, mission and objectives set to be achieved, their service delivery fall below customers’ expectations. Good strategic plans put in place require good implementation which is steered by transformational leadership thus the need for this study.
|
|
47-61 |
| 6 |
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ROLE OF NETWORK MARKETING IN EDUCATIONAL INSTITUTIONS
V. Siva Sankaran,
Abstract:
The Ultimate goal of any advertising campaign is to increase the brand awareness especially with the introduction of new brands. The various attributes of brands should be properly positioned, consistent; delivering the core benefits, pricing strategy is based on consumer perceptions of value.
|
|
62-72 |
| 7 |
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CUSTOMER SATISFACTION IN RETAIL BUSINESS: A COMPARATIVE STUDY ON BIG BAZAAR AND SELECT RETAIL OUTLETS IN BANGALORE URBAN DISTRICT
Mr. Thammannagowda, Dr. D. Govindappa
Abstract:
The Retailing can be derived as the interface between the producer and the end customer buying for personal consumption. This limits direct interface between the manufacturers and institutional buyers such as the government and other bulk customers.
|
|
73-86 |
| 8 |
-
DEMONETISATION- IMPACT ON INDIAN ECONOMY
Dr. S. Devi
Abstract:
Government of India demonetised the currency as a tool to fight against corruption and black money which were considered as the major problems of Indian economy. With the completion of one year since demonetisation this would be the right time to analyse its effects on Indian economy.
|
|
87-95 |
| 9 |
-
EFFECTS OF DEMONETISATION ON DIGITAL PAYMENTS AND SETTLEMENTS IN INDIA
Dr (Mrs.) Padmasani, K. Tamilselvi
Abstract:
Reserve Bank of India, in line with its vision of encouraging electronic payments, achieving a less-cash society, providing safe and secure payment systems safer and secure, has geared its policies relating to the payment systems accordingly.
|
|
96-106 |
| 10 |
-
DEMONETIZATION-IMPACT, ISSUES, CHALLENGES ON INSURANCE INDUSTRY IN INDIA
Bhavya kannaiah
Abstract:
The recent demonetization of Rs 500 and Rs 1,000 currency notes by the government of India dealt a big blow to cash hoarders and the parallel black economy. The insurance sector will see little impact and for a short duration.
|
|
107-116 |
| 11 |
-
IMPACT OF INTEREST RATES ON INDIAN STOCK MARKET
Naresh Kedia, Prof. (Dr.) Anil Vashisht
Abstract:
Stock exchange and interest rate are two key factors of economic growth of a nation. The effects of interest rate on stock exchange provide significant implications for monitory policy, risk management practices, financial securities valuation and government policy concerning financial markets.
|
|
117-129 |
| 12 |
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INDIAN MYTHOLOGICAL LEADERSHIP- A CONTEMPORARY VIEW
Markanday Ahuja, Anuj Ahuja, Ajay Bamba, Jaspreet Bajaj
Abstract:
Leadership is the seedling to influence others behavior towards the realization of goals. Through leadership an executive can guide, direct and persuade the performance and effort of others towards achievement of precise goals in a particular situation.
|
|
130-138 |
| 13 |
-
CAN ETHICS AND RETURNS MOVE TOGETHER?
Ritika Gupta
Abstract:
Ethical investing is a recent investment niche emerging in India. It emphasize on consistency of investments with one’s values and morals. It has gained popularity among institutional and individual investors due to increase consciousness and awareness about how businesses are exploiting society, environment and law for their own benefits.
|
|
139-148 |
| 14 |
-
BEFITTING USE OF GOOGLE WILL UPSHOT IT’S BOON
Dr. Kiruthiga.V
Abstract:
Google is one of the world’s most valuable search engine that mankind has ever seen. It is the world’s largest used search engine site. It is playing a major role in imparting education and knowledge to all.
|
|
149-153 |
| 15 |
-
SUPERSONIC GEN „Y‟ WORKFORCE DRIVING SUCCESS
Maj Gen (Dr) SC Jain, VSM(Retd)
Abstract:
The paper examines the few emerging enviornment and attitude of Gen ‘Y’. And any idea designed for success in the 20th century is doomed to failure in the 21st century. 70-80% of jobs will disappear in the next 20 years.
|
|
154-160 |
| 16 |
-
PUBLIC DEPOSITS: TRENDS & INNOVATIONS
Prof. Mahesh Kumar Soma
Abstract:
Working capital constitutes one of the important aspects of successful financial management in a business organization. It is extremely important for the smooth running of the organization and a company has to take adequate care to plan its short term financial requirements.
|
|
161-177 |
| 17 |
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INFLUENCE OF RETARGETED ADVERTISEMENTS ON CONSUMER PURCHASE INTENTIONS IN ONLINE RETAIL WEBSITES
Preetha R, Dr. Jacob Joseph K
Abstract:
As internet technology continues to evolve, the usage of marketing and advertising online are continuously increasing every day. Since online advertising are more cost effective compared to television ads, companies use this medium to reach out to a large number of consumers in short duration.
|
|
178-188 |
| 18 |
-
EMPOWERING WOMEN THROUGH MICROFINANCE- BOON TO THE ECONOMY
Binita Nanda
Abstract:
Under the drop down theory in the planning method it was expected that women will be equally benefitted along with men. However, this has been belied by the actual development.
|
|
189-195 |
| 19 |
-
ROLE OF CORPORATE COMMUNICATION TOOLS IN ENHANCING JOB SATISFACTION IN PUBLIC SECTORS
Sandhya G. Krishnan
Abstract:
The Public Relations and Corporate Communications department strongly support various in-house and external events, through various CORPORATE COMMUNICATION tools the image of Public Sector Organizations.
|
|
196-217 |
| 20 |
-
INVESTORS ATTITUDE TOWARDS MUTUAL FUNDS
Dr. Rajat Singla, Mr. Parveen Kumar
Abstract:
The Indian financial system based on four basic components like Financial Market, Financial Institutions, Financial Service, Financial Instruments. All are play important role for smooth activities for the transfer of the funds and allocation of the funds.
|
|
218-241 |
| 21 |
-
INTRODUCTION TO DIRECT FOREIGN INVESTMENT IN INDIA IN RETAIL SECTOR
Ch. Siva Priya, C. Supriya
Abstract:
Foreign direct investment plays a fundamental role in the development of the Indian economy. It is an integral part of the global environmental system.
|
|
242-254 |
| 22 |
-
A COMPREHENSIVE STUDY ON THE CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF SELECTED TEA COMPANIES IN THE NORTH-EASTERN INDIAN REGION
Sree Indranil Chatterjee, Dr. Amit Majumdar
Abstract:
Corporate Social Responsibilities is a buzzword in present corporate and academic literature. CSR defined as the ethical behavior of a company towards the society manifests itself in the form of such noble programmes initiated by for-profit organizations.
|
|
255-269 |
| 23 |
-
A STUDY ON FEASIBILITY OF FINANCE SCHEMES OFFERED BY TATA MOTORS PASSENGER CAR WITH REFERENCE TO GONDIA CITY
Dr. Bhavesh jasani
Abstract:
To sell any product in the marketing it is necessary to satisfy our customers. Any company who has its great brand value can survive only because of its customers satisfaction.
|
|
270-276 |
| 24 |
-
CREATING APTITTUDE OF LABOURERS IN MATERIAL ADMINISTRATION
Meda Ranjith Kumar
Abstract:
Materials management is a total concept involving an organizational structure unifying into a single responsibility, the systematic flow and control of material from identification of the need through customer delivery.
|
|
277-283 |
| 25 |
-
E- BANKING IN RURAL AREAS-NEED OF THE CURRENT SCENARIO
Neena Brar
Abstract:
Banking in India originated in the last decades of the 18th century. The IT revolution had an immense impact on the Indian banking system.
|
|
284-294 |
| 26 |
-
A STUDY ON ATM SERVICES OFFERED BY SBI WITH REFERENCE GONDIA RAILTOLI BRANCH
Prof. Rakesh Khandelwal
Abstract:
In past decades we are very much familiar with money transaction with banks. Banks are the most trusted source of money transaction.
|
|
295-303 |
| 27 |
-
SIGNIFICANCE OF MARKET SEGMENTATION IN IMPROVING CUSTOMER SATISFACTION AND RETENTION: IN CASE OF FINANCIAL SERVICE COMPANIES
Dr. Manju Rani
Abstract:
This paper looks at the use of market segmentation as a tool for improving customer satisfaction in financial service delivery. Financial service companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool.
|
|
304-315 |
| 28 |
-
RELATIONSHIP BETWEENSTOCK MARKET INDEXAND FOREIGN EXCHANGE RATE AFTER DEMONETISATION IN INDIA
Dr. Rajesh Tiwari, Dr. Khemchand, Dr. Bimal Anjum, Manish Phuyal
Abstract:
The paper analyses the impact of demonetisation on stock market and foreign exchange rate. The secondary data is used for the study. The BSE Sensex is used to assess the impact of demonetization.
|
|
316-326 |
| 29 |
-
A STUDY OF HR RECORDS, RESEARCH AND AUDIT TO KNOW IT’S IMPACT ON PERFORMANCE OF AN ORGANIZATION WITH REFERENCE TO HONDA COMPANY (KAMDHENU AUTOMOBILES), GONDIA
Prof. Trupti K.Patel
Abstract:
Human beings are the essential factors of any organization. Without sufficient number of employees it is impossible for any organisation to survive and grow.
|
|
327-336 |
| 30 |
-
IMPACT OF ENVIRONMENT ACCOUNTING ON FINANCIAL PERFORMANCE OF SELECTED QUOTED COMPANIES
Olasupo Sunday Festus Akinselure, Oluwafemi Philip
Abstract:
Most oil and gas quoted companies in Nigeria have often given insufficient attention to the communities where they operate, this is usually because of the need to regularly increase their profit maximization strategy
|
|
337-348 |
| 31 |
-
Law of Privacy in UK: A Study
Prof (Dr) Mukund Sarda
Abstract:
1. Privacy Jurisprudence in UK has been mostly developed by judiciary and a minor contribution by legislature. Barring an exceptional case, where the right to privacy has been ruled out in English law,
|
|
349-352 |
| 32 |
-
Work-Life balance of Public Sector Bank Employees – A Factor Analysis
* Ms.Aarti Verma ** DR.Rajesh Bagga
Abstract:
Work and Family are two important aspects of an individual’s life. Nowadays due to globalization of business, privatization, involvement of female workers with long working hours employees have to spend more time at work place rather than at home which ultimately leads to work life conflicts.
|
|
353-360 |
| 33 |
-
POSITIVE AND NEGATIVE IMPACT OF DEMONETIZATION
Mukesh Saha
Abstract:
Dark cash resembles 'Asura Raktabija' which can't be annulled with only one blow. We need to strike on it's powerless point over and over and need to guarantee that it ought not conceived again to totally annihilate it
|
|
361-366 |
| 34 |
-
PREFERENCE OF DEPRECIATION METHOD(S) BY COMPANIES REVALUING THEIR ASSETS: A SCENE OF INDIAN INDUSTRY
Dr. Rupinder Singh
Abstract:
Revaluation of fixed assets is one of the practices which give some relief to industry in the time of rising inflation. In India since no companies are using inflation adjusted accounts, not more,
|
|
361-369 |
| 35 |
-
INFLUENCE OF ATTITUDE ON CONSUMPTION OF COSMETICS BY WOMEN CONSUMERS
CHANDRIKA. A Dr. JOJI ALEX
Abstract:
Attitude expresses a consumer’s feeling of like or dislike about a product or service offering and the marketing mix. Attitude can be positive or negative. Attitudes are usually stable but can be changed. Attitudes are developed out of self-experience.
|
|
370-383 |
| 36 |
-
An Empirical Investigation of the Relationship between Drivers of Value Creation and Financial Performance of Technology driven firms
Prof. J.K. Sharma Doa Naqvi
Abstract:
The purpose of this paper is to analyze the relationship between the tangible and intangible drivers of value creation and the measures of traditional financial performance in technology driven pharmaceutical industry.
|
|
384-403 |
| 37 |
-
PURCHASE AND REPURCHASE THE PRODUCT TO ENHANCE REPURCHASING BEHAVIOUR†----AN EMPIRICAL STUDY WITH SPECIAL REFERENCE OF PACKAGED MILK IN CHENNAI
Mrs. C. T. Neena Mary, Dr R Rethina Bai,
Abstract:
This paper studiesrelationships between consumer,purchase behaviour, with empirical data on repurchasingbehaviour. The analysis reveals a strong relationship between customer behaviour and repurchase behaviour. Hence forth, the researcher havetaken the packaged milk in Chennai for the study.
|
|
404-418 |
| 38 |
-
Challenges faced by the employees towards E-Banking services: Study with reference to ICICIBank of Mangalore City
Sowmya K
Abstract:
This paper highlights the challenges faced by the employees towards e-banking services. E-banking is an electronic banking system, which enables the employees to use electronic banking system instead of traditional banking method
|
|
419-427 |
| 39 |
-
INFORMATION ASYMMETRY IN THE CORPORATE SECTOR AND THE ROLE OF SEBI IN REDUCING IT-A STUDY IN RELATION TO THE CAPITAL STRCUTURE THEORIES
Sonia Viswam
Abstract:
The role of SEBI is indispensable in a country ruled by civil law. The presence of an enforcement agency is necessary where the legal structures are rigidly and not evolving from the precedence.
|
|
528-538 |
| 40 |
-
FINANCIAL INNOVATION AND SUSTAINABILITY OF STATE BANK OF INDIA –AN APPLICATION OF MULTIPLE DISCRIMINANT ANALYSIS
Dr.P.N.Harikumar, Dr.Susha D
Abstract:
This study looks at the various forms of financial innovations that have continuously taken place in the provision of financial products /services in India over a period of 5 years.
|
|
539-548 |
| 41 |
-
BHAGAVAD-GITA: OCEAN OF MANAGEMENT THOUGHTS FOR THE CORPORATE WORLD
Dr. Reeta Arora
Abstract:
Today the corporate world is keenly looking to various religious and spiritual scriptures, classics, epics and literary masterpieces for drawing various management and leadership lessons for the training, benefit and development of HR.
|
|
549-555 |
| 42 |
-
PURPOSE OF CHARGING DEPRECIATION: AN INDIAN PERSPECTIVE
Dr. Rupinder Singh
Abstract:
Purpose of charging depreciation is an important consideration for providing depreciation. The present study has tried to find out the views of corporate sector regarding the purposes of charging depreciation.
|
|
556-563 |
| 43 |
-
SPORTS- THE MEDIUM OF SOCIAL RESPONSIBILITY SERVICES: A CASE STUDY OF CENTRAL COAL FIELDS LIMITED (CCL)
Suchaita Saha, Ankan Banerjee, Dr. Asish Paul
Abstract:
important role for the physical, mental and emotional development of people. Sporting activities leads to a healthy lifestyle which helps in improving productivity. The benefits, derived from sports, are immense. Active participation in
|
|
564-574 |
| 44 |
-
Challenges in Demand Side Management in Smart Power Grid: A Review
Anant Gupta1, Dr. Akhilendra Yadav2,
Abstract:
A power system can be seen from two sides i.e. from supply side and from demand side. Now days, Demand Side Management (DSM) is emerging as important part of Smart Grid. In this paper, we study and analyse the challenges seen are load scheduling,
|
|
575-582 |
| 45 |
-
WORK-LIFE BALANCE OFPUBLIC SECTOR BANKEMPLOYEES– A FACTOR ANALYSIS
MS.AARTI VERMA, DR. Rajesh Bagga,
Abstract:
Work and Family are two important aspects of an individual’s life. Nowadays due to globalization of business, privatization, involvement of female workers with long working hours employees have to spend more time at work place rather than at home which ultimately leads to work life conflicts.
|
|
583-591 |
| 46 |
-
Challenges faced by the employees towards E-Banking services: Study with reference to ICICIBank of Mangalore City
Sowmya K,
Abstract:
This paper highlights the challenges faced by the employees towards e-banking services. E-banking is an electronic banking system, which enables the employees to use electronic banking system instead of traditional banking method
|
|
592-600 |
| 47 |
-
A STUDY OF INCOME COMPOSITION OF THE FARMERS IN BERI BLOCK OF JHAJJAR DISTRICT
Dr. Yogesh
Abstract:
India is a developing country where increasing poverty, unemployment, inequalities, inflation and so many severe economic problems are the concerns of mankind. More than 60 percent of our population earns livelihood from agriculture sector.
|
|
601-608 |
| 48 |
-
Impact of E-Banking on Financial Performance of Commercial Banks: An Analytical Review
Neha Rani,
Abstract:
Increase in Competition and the continuous changes in information technology fuels the need for commercial banks to innovate in products, services, and delivery channels. Commercial banks are investing heavily into banking technology due to increase in consumer demands
|
|
608-620 |
| 49 |
-
Role of Financial Sector in Indian Economy- An Analytical Study
Abhaykumar Gasti
Abstract:
The financial sector plays a crucial role in the economy, and evidence shows that liberalisation can improve financial sector performance, with knock-on benefits for the rest of the economy. However, there are also risks associated with liberalisation, for example in relation to financial stability, and access to financial services
|
|
621-628 |
| 50 |
-
A study of Factors Affecting the Satisfaction level in E–banking
Jaideep Sharma Dr. V K Kaushik
Abstract:
Owing to the high costs involved in increasing the current client base, one of the main goals of banks and other financial services providers, which operate through the internet, should be to develop customer satisfaction in order to improve their results
|
|
629-635 |
| 51 |
-
A Study on Social Financial Products in a National Financial Inclusion- Through MUDRA YOJANA
Dr. K. Manjunatha Prof. K.M. Mahesh
Abstract:
Society is a system that provides a healthy environment for all the living beings. It is a web of social relationships that are dynamic in nature. But in the present scenario, there are certain emerging social issues like illiteracy, poor healthcare facilities, mobilization of small savings, old age problems, employment etc.
|
|
636-642 |
| 52 |
-
Performance of LIC and other Private Player (Special reference to HDFC, BAJAJ, ICICI and SBI Life Insurance)
Mukesh Kumar
Abstract:
Journey started of insurance sector on 1st of September 1956. As we know that since beginning insurance sectorplayingsignificant role to insuring the life of human
|
|
643-654 |
| 53 |
-
Developing a Multiple-Item Scale for Assessing Adoption of LED Lights: Special Reference to Mumbai District of Maharashtra, India
Mr. Anand Hindolia Dr. Nivriti Grover Mishra
Abstract:
It is well recognised fact that there is no life without light, the principal source of lightin solar system is Sun which provides natural light to our mother planet earth
|
|
655-665 |
| 54 |
-
INFLUENCES OF PERSONALITY TRAITS ON THE OCCUPATIONAL ROLE STRESS OF PROFESSIONALS: AN EMPIRICAL STUDY WITH REFERENCES TO COCHIN, KERALA
Ms. Shamsi Sukumaran Kunnathully Dr. P. Krishna Kumar,
Abstract:
Personality traits of individuals might have significant influence on the intensity Occupational Role Stress; it is worthwhile to explore the influence of personality traits on the Occupational Role Stress.
|
|
666-671 |
| 55 |
-
Comparative Analysis of Punjab and Haryana Economy
Amarjeet Singh* and Jaspal Singh#
Abstract:
The structure of Punjab and Haryana economy has changed; agricultural,
industry and service sectors which provides the scenarios of both states, as
observed that the share of agriculture has declined from 48.6 per cent to 24 per
cent in Punjab and 51.3 per cent to 16.3 per cent Haryana in 2014-15
|
|
672-684 |
| 56 |
-
“The Impact of Brand equity on Business and customer perceptionâ€
Palwinder Kumar Dr. (Prof.) Shelly Rekhi
Abstract:
Customers are more educated than past, they evaluate branded and unbranded product in termsof quality and price.The paper is illustrating purpose of creating brand and focuses on the analysis of the brand associations with the mind of consumers and how it helps to build a strong brand in order to get financial benefit by using brand equity
|
|
685-694 |
| 57 |
-
Human Rights and Economic Development
Dr Pushp Deep Dagar
Abstract:
Economists often assume that because the international human rights framework is a normative framework i.e. relating to things that ought to be the case, insufficient attention is given to costs and other types of feasibility constraints
|
|
695-701 |
| 58 |
-
A STUDY ON PROFITABILITY ANALYSIS OF SELECTED IT COMPANIES IN INDIA
Dr.T.AMBIKA
Abstract:
Financial Performance in broader sense refers to the degree to which financial objectives being or has been accomplished and is an important aspect of finance risk management. It is the process of measuring the results of a firm's policies and operations in monetary terms. It is used to measure firm's overall financial health over a given period of time and can also be used to compare similar firms across the same industry or to compare industries or sectors in aggregation.
|
|
702-710 |
| 59 |
-
PROBLEMS AND PROSPECTS OF HERITAGE TOURISM IN KERALA
Dr. NITHYA U.S
Abstract:
The word ‘tour’ has a source from the Hebrew word ‘torah’ which means learning, studying or searching
|
|
711-717 |
| 60 |
-
DOES WELFARE MEASURES HELPS IN IMPROVING MOTIVATION LEVEL?
Dr. K.K.Sharma* Dr. YashminSofat** Gurpreet Kaur***
Abstract:
In this paper, authors describe the changing satisfaction level that influenced by the factors affecting the employees welfare measures.This paper identifies the various welfare measures provided to the employees. This paper also highlights the satisfaction level of employees towards the welfare measures and provide understand how welfare measures, improve the motivation of the Employees
|
|
718-724 |
| 61 |
-
DOES WELFARE MEASURES HELPS IN IMPROVING MOTIVATION LEVEL?
Dr. K.K.Sharma* Dr. YashminSofat** Gurpreet Kaur***
Abstract:
In this paper, authors describe the changing satisfaction level that influenced by the factors affecting the employees welfare measures.This paper identifies the various welfare measures provided to the employees. This paper also highlights the satisfaction level of employees towards the welfare measures and provide understand how welfare measures, improve the motivation of the Employees
|
|
718-724 |
| 62 |
-
Role of Indian commercial Bank in Rural Sector
Dr.D.Madan Mohan
Abstract:
The important of the rural banking in the economic development of a country cannot be overlooked. As Gandhi said “real India lies in village†and village economy is the backbone of Indian economy. Without the development of the rural economy, the objective of economic planning cannot be achieved.
|
|
725-731 |
| 63 |
Rajni Devi
Abstract:
Research on women and Media was focused predominately on the portrayal of sex-roles in various mass media and different types of messages disseminated by the mass media.
|
|
732-737 |
| 64 |
-
Study of Impact of Economic Reforms on the Indian Businesses
Dr. Sudhir K. Narnaware
Abstract:
India had witnessed the economic reforms in 1990s. The reforms were predictable to result in a high growth rate coupled with a structural change towards high technology industries. This paper analyses impact of this reforms on Indian businesses
|
|
738-742 |
| 65 |
-
MARKETING STRATEGY OF TATA MOTORS: A CASE STUDY
Anurag Singh Dr. Premvir Kapoor
Abstract:
MARKETING STRATEGY OF TATA MOTORS: A CASE STUDY
|
|
743-751 |
