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1

GEETHA BAI. A.S.* and Dr. USHA DEVI. N.**

Abstract:
The biggest challenge for most organizations is how to effect a well-designed change of leadership without disrupting the organizational continuity. Identification and nurturing of talents to fill the critical positions of the business in future and in times of crisis is the need of the hour (inevitable) for all the business organization irrespective of their sizes to achieve smooth running and continued success. Succession planning ensures that skilled, talented and highly qualified work force is available at all times to occupy the key positions whenever the vacancy arises in future, especially during the times of transition


1-18
2

Ms. Reem Alawadhiand Assist. Prof. Dr.Müge ÖRS

Abstract:
Advertisers always practice the strategies intended to attract customer’s interest in their message and to distinguish oneself their offerings from rival products with the expectation of influencing the buying behavior of the customer. One of the most popular strategy is celebrity endorsement.


19-26
3

Dr. Amit Pande

Abstract:
GST also known as the Goods and Services Tax is defined as the giant indirect tax structure designed to support and enhance the economic


27-31
4

Srikant Pandey,

Abstract:
The Indian party seven in the last seven decades of post independence electoral politics has passed through many phases of qualitative changes. It began with predominance and within two decades started reflecting cracks and loosening of pan India control of the Indian Congress Party which received severe jolt in the year 1967 in the form of loss of political control in several states. Another turning point came in 1977


32-47
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