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1

  • Consumer Attitude Toward Direct-To-Consumer Pharmaceutical Advertising Impacts on Behavioral Intention and The Moderating Role of Propensity To Trust. Istanbul – Turkey


Ramez Mohammad Bahaa SALEM

Abstract:
The pharmaceutical industry is usually different from other markets for the reason that the "decision-makers" are usually the physicians who prescribe and choose medicines for their patients (consumers). In 1987, several marketers recognized the opportunity to generate enormous numbers of potential customers worldwide through direct-to-consumer advertising (DTCA). The Turkish government initially granted permission in 2011 to advertise non-prescription medicines directly to customers, while DTCA has long been restricted to prescription medications. We investigated how consumers' attitudes toward pharmaceutical direct-to-consumer advertising (DTCA) impacted their behavioral intentions and if the correlation between attitude toward DTCA and the behavioral intention was moderated by their propensity to trust


1-15
2

  • ENTREPRENEURIAL RISK MANAGEMENT


Ravi Bhushan Kumar

Abstract:
Enterprise risk management (ERM) has received a considerable deal of attention since its beginnings, with the objective of building a comprehensive plan for managing all types of events (risks and opportunities) that are critical to an organization's strategic goals. In spite of the fact that the number of ERM implementations among Saudi businesses has expanded considerably in recent years, there is still a lack of knowledge of the critical concerns that must be addressed while implementing ERM in the kingdom


22-32
3

  • Perishable Food Supply Chains in Uttar Pradesh India: A Critical Analysis of Challenges in the Packaging and Marketing of Milk, Butter, Fruit Juice, and Green Tea


Narendra Kumar Saraswat and Dr.Akhilesh Upadhyay

Abstract:
Uttar Pradesh is a leading agricultural state in India, with a significant contribution to the country's food production. However, the perishable food supply chains in the state are plagued with several challenges, leading to significant losses for farmers and processors. This study aims to critically analyse the challenges faced in the packaging and marketing of perishable food items like milk, butter, fruit juice, and tea in Uttar Pradesh


33-39
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  • Rashtriya Research Institute
    Of New Medical Sciences

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