| S.No |
Particular |
Pdf |
Page No. |
| 1 |
1. Prof (Dr.) Landge Balwant Bhimrao , 2. Prof. Devadkar Vishnu Shivram
Abstract:
The present study was to investigate the effect of globalization on local industries. It has
huge significance in the present scenario. In this research several researchers have written about
this phenomenon but in respect to globalization are hidden among other same problems, so this
study tried to examine how the manufacturing sector in global dealt with it. The study first found
that globalization had a negative effect upon manufactures, secondly raw materials were the most
difficult issues facing the manufacturing sector, a majority of the respondents strongly agreed
that they were dependent on imported raw materials from overseas the study thirdly found out
that electricity was also a major obstacle too costly for these manufacturers.
|

|
1-3 |
| 2 |
1. Mr. Devkar Dipak Golhaji , 2. Dr. Salve Prashant Suresh
Abstract:
Indian economy had experienced major policy changes in early 1990s. The new
economic reform, popularly known as, Liberalization, Privatization and Globalization (LPG
model) aimed at making the Indian economy as fastest growing economy and globally
competitive. The series of reforms undertaken with respect to industrial sector, trade as well as
financial sector aimed at making the economy more efficient. With the onset of reforms to
liberalize the Indian economy in July of 1991, a new chapter has dawned for India and her billion
plus population. This period of economic transition has had a tremendous impact on the overall
economic development of almost all major sectors of the economy, and its effects over the last
decade can hardly be overlooked. Besides, it also marks the advent of the real integration of the
Indian economy into the global economy.
|

|
4-8 |
| 3 |
DR. A. A. GUNJAL
Abstract:
Sustainable asset management is an emerging field that integrates environmental, social,
and governance (ESG) factors into traditional asset management practices. This study explores
the current state of sustainable asset management, including the integration of ESG factors, and
identifies best practices for implementing sustainable asset management strategies. A mixedmethods research approach was used, combining both qualitative and quantitative data collection
and analysis methods. The findings of the study indicate that sustainable asset management can
lead to improved financial performance, reduced risk, and enhanced reputation.
|

|
9-13 |
| 4 |
DR. S. S. THORAT
Abstract:
The advent of Industry 4.0 has brought about significant changes in the way assets are
managed. This paper explores the challenges, opportunities, and future directions of asset
management in the era of Industry 4.0. A mixed-methods research approach was used,
combining both qualitative and quantitative data collection and analysis methods. The findings
of the study indicate that Industry 4.0 technologies such as IoT, AI, and blockchain have the
potential to transform asset management practices, but also pose significant challenges, including
cybersecurity risks, data management complexities, and the need for new skills and
competencies.
|

|
14-18 |
| 5 |
DR. J. P. BHOSALE
Abstract:
By combining digital technologies like artificial intelligence, robots, and the Internet of Things,
Industry 4.0, sometimes referred to as the Fourth Industrial Revolution, is changing the industrial
environment. This essay examines the benefits and problems brought forth by Industry 4.0,
emphasising how it affects companies, employees, and society at large.
|

|
19-22 |
| 6 |
HEMLATA CHAUDHARI
Abstract:
This study explores the spices and pickles industries in India, examining the trends,
challenges, and opportunities facing these sectors. A qualitative research approach was
employed, using in-depth interviews with 20 industry experts and stakeholders. The findings
highlight the importance of quality, innovation, and branding in driving the success of spices and
pickles companies in India. The study also identifies challenges such as intense competition,
fluctuating raw material prices, and changing consumer preferences.
|

|
23-25 |
| 7 |
1. Gayatri Shankar Khedkar , 2. Dr. Ganesh Sambhaji Lande
Abstract:
This study explores the critical barriers that women entrepreneurs face in accessing
investment and capital, alongside assessing the positive impacts of the existing investment
environment on the growth of women-led businesses. Utilizing a quantitative research design,
data were collected from 316 women business owners through a structured survey employing
Likert-scale statements. The analysis focused on two primary hypotheses: first, that women
entrepreneurs encounter significant challenges in securing investment and capital; and second,
that the current investment climate positively influences the growth of their businesses.
|

|
26-37 |
| 8 |
DEEPTI PONKSHE
Abstract:
ct\r\nThis study examines the impact of leadership styles on the management of Micro, Small,\r\nand Medium-scale industries in Maharashtra state. A quantitative research approach was\r\nemployed, and data was collected from 300 respondents using a structured questionnaire. The\r\nresults show that transformational leadership style has a significant positive impact on the\r\nmanagement of MSMEs, while transactional leadership style has a negative impact. The study\r\nrecommends that MSME owners/managers adopt transformational leadership styles to improve\r\ntheir management practices.
|

|
38-41 |
| 9 |
SANE POORVA
Abstract:
The study examines the impact of digitization on economic development from a global
perspective. The study aims to identify the benefits and challenges of digitization and to provide
recommendations for policymakers and businesses to promote digitization and economic
development. A mixed-methods approach was used, combining both qualitative and quantitative
data collection and analysis methods. The findings of the study highlight the benefits of
digitization, including increased economic growth, improved efficiency, and enhanced
competitiveness.
|

|
42-44 |
| 10 |
DR. V. T. PATE
Abstract:
Researcher has been presented this research paper, the impact of Artificial Intelligence
on Higher Education system. Basically researcher has been focused the learning-teaching skills,
student performance, assessment, evaluation etc. Artificial intelligence (AI) has been a topic of
growing interest and investigation in various fields, including higher education.
|

|
45-50 |
| 11 |
1. Miss Trupti Rajendra Hadke , 2. Dr.Shinde Sanjay Balu
Abstract:
The empowerment of women has emerged as one of the foremost issues of the 21st
century. Despite the term "empowerment" being widely used, the reality often presents a
contradictory picture. Women hold significant roles within families and communities; however,
they continue to face discrimination across various critical aspects of life, including education,
income, choice of partners, inheritance laws, property rights, decision-making processes,
community organization, and access to leadership roles in education, business, and politics.
|

|
51-58 |
| 12 |
1. DR. SHINDE SANJAY BALU , 2. KOLEKAR SHIVAJI SHRIMANT
Abstract:
Rural development is pivotal for India's socio-economic progress, and targeted schemes play a
significant role in achieving this goal. This paper explores the synergistic impact of the Pradhan Mantri
Gram Sadak Yojana (PMGSY) and the Pradhan Mantri Awas Yojana - Gramin (PMAY-G) on rural
transformation. PMGSY has enhanced rural connectivity, facilitating economic growth and accessibility,
while PMAY-G has aimed to provide affordable housing, improving living standards and promoting
social equity. By analysing empirical data, policy frameworks, and implementation strategies, the study
underscores the combined potential of these initiatives in fostering holistic rural development.
Furthermore, it identifies challenges in execution and offers recommendations for maximizing the
effectiveness of these programs.
|

|
59-63 |
| 13 |
1. Ms. Anita N. Kakad1 , 2. Dr. Prakash Dongre
Abstract:
In the present study River Ulhas had been selected, as it is an important major river
flowing in Mumbai Metropolitan Region. In the last few decades, river water quality is largely
influenced by a good number of anthropological factors. The present study is done to understand
river water quality by studying the physical and chemical parameters. Samples from ten different
locations had been collected from the various sections of the river and tested in a laboratory, but
only the first five samples, from starting of the source of river Ulhas have been considered in this
present study. The derived results show that the water of the Ulhas River is getting polluted day
by day with regard to physicochemical parameters. This issue needs to address by the various
authorities to avoid further deterioration of the river water quality.
|

|
64-72 |
| 14 |
Bhausaheb Dadabhau Waghmare
Abstract:
Effective water practices are key for sustainable farming in places like Ahilyanagar
where agriculture is vital. This research delves into the evolving strategies in water management
over time in Ahilyanagar, emphasizing their effects on farm output, saving resources, and ecofriendliness. In the past, ancient water control methods like wells, tanks, and canals played a
crucial role in farming in Ahilyanagar.
|

|
73-77 |
| 15 |
1. Swapnil Sunil Dhore , 2. Dr. Kishor Girish Navale
Abstract:
The public transport system in the state of Maharashtra, especially the State Road
Transport (SRT) system, is very important for the economic and social progress of the state. The
State Road Transport Corporation (MSRTC) plays a vital role in the daily transportation of lakhs
of citizens of the state. This research paper examines the history, functioning, problems and
future improvements of the State Road Transport System in Maharashtra.)
|

|
78-89 |
| 16 |
Plemia Sachin Lopes
Abstract:
This paper examines at the relationship between educational digitalization, the National
Education Policy (NEP) 2020, and current teaching practices for undergraduate courses. It
focuses on how digital tools and platforms may support the NEP 2020 vision, notably in terms of
improving learning experiences, assuring quality education, and encouraging critical thinking.
The study assesses the effectiveness of digitalization in meeting NEP 2020's higher education
goals through a rigorous analysis of teaching approaches and proposes a framework for
incorporating digital education into undergraduate teaching.
|

|
90-97 |
| 17 |
1. Mr. Ajinkya A. Bhujbal , 2. Dr. Nitin Goyal
Abstract:
This study delves into the demographic profile of farmers in Nashik, Maharashtra, a region
pivotal to onion production in India. It explores the socio-economic characteristics of farmers
and their direct and indirect impacts on onion supply chain management. Through detailed
analysis of factors such as age, education, landholding size, and access to modern technologies,
this research identifies key drivers and barriers influencing supply chain efficiency. The findings
underscore the importance of targeted interventions and strategic policies to enhance
productivity and sustainability within the onion supply chain.
|

|
98-101 |
| 18 |
-
To study detection and Quantification of nitrogen, leaf chlorophyll, and water content in sesame crop through Green Ratio Vegetation Index. at Instructional Farm, College of Agricultural Engineering and Technology, Junagadh Agricultural University, Junagadh, Gujrat.
DOI:DOI:18.A003.aarf.J14I01.009491
Khade Patilba Ramdas
Abstract:
Remote sensing data are capable of capturing changes in plant phenology (growth)\r\nthroughout the growing season, whether relating to changes in chlorophyll content or structural\r\nchanges. The remote sensing-based bio-physical variables maps were used for crop monitoring\r\nusing near surface remote sensing at the Instructional Farm, College of Agricultural Engineering\r\nand Technology, Junagadh Agricultural University, Junagadh area of Gujarat state, India. Multi\r\ndate satellite images of Sentinel- 2A for summer season, year 2019-20 were used in the QGIS\r\n3.16 QGIS software to derive remote sensing-based bio-physical variable maps i.e., like Green\r\nRatio Vegetation Index (GRVI) were used for crop monitoring.
|

|
101-107 |
| 19 |
1. Dr. Madhulika Ajay Sonawane , 2. Mrs. Dhanashree Shirode
Abstract:
Corporate projects are skill base and high level of smartness is required to plan and
implement them hence corporate people strongly believe that fresh management students will
bring astounding talents to the work spot, so there is a scope of for aspirant mangers if they
ought to brush up their soft skills and invest potential time to enrich their leadership traits.
|

|
108-117 |
| 20 |
1. Bharat R. Bagul , 2. Dr. H. M. Jare
Abstract:
In today's era, adopting new inventions and technologies is essential in any field. Information
and Communication Technology (ICT) is one of the most influential aspects of modern
technology. E-learning is a part of ICT and has become a major topic of educational research.
Higher education in every country aims to make the people of the country educated and skilled.
|

|
118-126 |
| 21 |
DR. M. K. KALBHOR
Abstract:
The study examines the impact of recent technology on the banking sector. The study
aims to identify the benefits and challenges of adopting recent technology in the banking sector.
A mixed-methods approach was used, combining both qualitative and quantitative data
collection and analysis methods. The findings of the study highlight the benefits of adopting
recent technology, including improved customer service, increased efficiency, and enhanced
security.
|

|
127-130 |
| 22 |
Vikas Nehra Prof. (Dr.) Pankaj Kumar
Abstract:
The impact of methods for managing money on private sector organizations\' ability to achieve their goals is the focus of this study. Budgeting, managing working capital, making investment choices, and reports on finances are some of the primary financial techniques that the study focuses on. A standardized survey was used to obtain data in a scientific questioner from 250 respondents from different private sector organizations. Research has found that well -applied financial procedures greatly increase professional efficiency, profitability and stability. Budget and forecast, in particular, the greatest impact on organizational performance was shown. This research indicates the need for strategic financial management to ensure competitive benefits and suggest recommendations to private sector companies to increase their financial management structures.\r\n
|

|
127-130 |
| 23 |
MISS. SONAM KARKUN TAJANE
Abstract:
This study examines the role of Life Insurance Corporation of India (LIC) in housing\\r\\nfinance, exploring its impact on the housing sector and the economy. A mixed-methods approach\\r\\nwas used, combining both qualitative and quantitative data collection and analysis methods. The\\r\\nfindings highlight the significant contribution of LIC in housing finance, including increased\\r\\naccess to housing loans, improved affordability, and enhanced economic growth.\\r\\n
|

|
131-134 |
| 24 |
1. Mr. Harshal V. Nerkar , 2. Dr. Atul N. Barekar
Abstract:
Financial performance is important for various stakeholders like owners, management,
investors and money lenders. Traditional financial statements comprising of the balance sheet
and the profit and loss account and trading account do not give all the information related to
the financial operations of a firm. Analysis and interpretation of financial statements help in
determining the liquidity position, profitability, efficiency and long term solvency a firm.
Ratio Analysis is an accounting tool to know the financial position of the selected entity. The
purpose of the study is to assess and compare the financial performance of Hero Motocorp
Ltd.
|

|
135-146 |
| 25 |
1. NIKHIL KIRAN PATIL , 2. DR. RAMESHWAR R. CHAVAN
Abstract:
The business sector of India has emerged to grow with the assistance of extensive
amount of information and advanced technologies. Businesses that are keen to grow their
sales and performance along with analysing data competition aided with additional
advancements have indeed taken a step forward. This paper mostly illustrates how BDA is
being utilized with respect to business enhancement along with the fact that new age
technologies can also be rather challenging for these businesses. Furthermore, we delve into
how government support will impact what the future holds for big data in the business sector.
|

|
147-154 |
| 26 |
1. GETAM SANDIP KIRAN , 2. DR. VIJAYA NITIN GURSAL
Abstract:
This study examines the role of public sector banks in the development of agriculture
product industries in India. A quantitative research approach was employed, using a survey of
100 agriculture product industries and 20 public sector banks. The findings highlight the
significance of public sector banks in providing financial assistance, technological support, and
market linkages to agriculture product industries. The study also identifies challenges such as
inadequate credit facilities, high interest rates, and lack of awareness about banking services.
|

|
155-158 |
| 27 |
JAYASHRI NIVRUTTI KANASE
Abstract:
This study examines digital marketing strategies for agriculture products, exploring their
effectiveness in promoting agricultural products and reaching target audiences. A mixedmethods approach was used, combining both qualitative and quantitative data collection and
analysis methods. The findings highlight the significant potential of digital marketing strategies
in promoting agricultural products and improving sales.
|

|
159-161 |
| 28 |
DR. PODILAPU HANUMANTHA RAO
Abstract:
The advancement of digital technology alongside the emergence of artificial
intelligence (AI) is transforming industries across the globe, offering unmatched
opportunities to boost operational efficiency, improve decision-making strategies, and enrich
customer engagement. This study explores the incorporation and impact of digital
transformation and artificial intelligence within businesses operating in the Delhi NCR area.
|

|
162-178 |
| 29 |
DR. S. A JAGADALE
Abstract:
Small and Medium Enterprises (SMEs) are critical to emerging/growth economies
around the world. They are essential for growth and employment generation and have been
the focus of recent government policy in growth markets such as India. Digital transformation
is critical for companies gearing themselves for the future and remaining competitive. Digital
transformation for small and medium enterprises (SMEs) involves integrating digital
technologies into all areas of a business. This can help SMEs improve efficiency, customer
experience, and competitiveness.
|

|
179-184 |
| 30 |
DR. BORAWAKE BHAGYSHREE PRASHANT
Abstract:
In the era of technology youth entering in college were born with technology and has
used technology as a part of everyday life. Now students use communication technologies,
like social media to interact peer-to-peer communication. when students take part in
extracurricular activities, they use social media to enhance their performance. The present
study aims to identify the impact of social media websites on the Youth with respect to the
level of skill development with its aspects (skills of communication and dealing with others,
decision making and problems solving, personal skills, technological skills etc.). Further, the
study aims to reveal the differences in use of social media websites by the youth and its
impact on their skill development.
|

|
185-188 |
| 31 |
DARSHANA T. PATIL
Abstract:
A well-designed retirement portfolio ensures financial stability and income generation
during retirement years. This paper provides a comprehensive guide on how individuals should
save and allocate income during their working years to build a retirement corpus. It focuses on
investment strategies, disciplined savings, and allocation methods to ensure financial
independence post-retirement, especially for individuals in sectors like IT without pension
benefits.
|

|
189-192 |
| 32 |
1. BARGE SHITAL KALIDAS , 2. DR. P.G.PAWAR
Abstract:
The production of fruits is higher than the production of other crops. A new sector
has emerged in Indian agriculture as an important sector for various agricultural purposes
namely horticulture industry. Fertilization has emerged as a more profitable production sector
than cereals. Being an agricultural country, India also has many regions which are temperate
and sub-temperate as well as warm temperate. Such different environments are suitable for
growing different fruits.
|

|
193-196 |
| 33 |
DR. SWARNLATA
Abstract:
The economy prosperity and development lead to disruption of the dynamic balance
of the development. The technologies play a crucial role in ameliorating many of the
sustainability challenges facing humanity, since sustainable development has been presented
for a long period of time but it has not been able to bring about a substainable changes in our
society. Sustainability in our daily living and to keep pushing for a sustainable society.
|

|
197-202 |
| 34 |
1. DR. SHRIKANT FULSUNDAR , 2. MRS. RUPALI BHALERAO
Abstract:
Credit risk management (CRM) plays a vital role in the financial performance of
commercial banks, directly impacting profitability, asset quality, and overall stability. This
study explores the relationship between CRM practices and important financial indicators,
such as Non- Performing Loans (NPLs), Loan Loss Provisions (LLPs), and the Capital
Adequacy Ratio (CAR). It highlights how regulatory frameworks, including Basel norms,
strengthen risk mitigation strategies.
|

|
203-207 |
| 35 |
1. DR. J. P. BHOSALE , 2. DR. PRAKASH DIVAKARAN , 3. DR. RANJITA PAWAR-JHAVERI
Abstract:
This study examines the impact of digital transformation on wellness business
organisations, exploring the effects on customer engagement, operational efficiency, and revenue
growth. A mixed-methods approach was used, combining both qualitative and quantitative data
collection and analysis methods. The findings highlight the significant positive impact of digital
transformation on wellness business organisations.
|

|
208-211 |
| 36 |
1. DR. J. P. BHOSALE , 2. DR. ARUN CHAINIT , 3. DR. G. G. BANIK
Abstract:
This study examines the impact of digital transformation on the management of higher
education in Thailand, Singapore, and India. A mixed-methods approach was used, combining
both qualitative and quantitative data collection and analysis methods. The findings highlight the
significant positive impact of digital transformation on the management of higher education in
the three countries.
|

|
212-216 |
| 37 |
1. DR. S. D. TAKALKAR , 2. PROF. NIKITA KURHADE
Abstract:
This study examines the management of fish seed production and conservation in India,
exploring the challenges and perspectives of sustainable aquaculture practices. A mixed-methods
approach was used, combining both qualitative and quantitative data collection and analysis
methods. The findings highlight the significant challenges faced by the Indian fish seed industry,
including inadequate infrastructure, insufficient funding, and limited technical expertise.
|

|
217-220 |
| 38 |
KRISHNA DHONDIBA MITKAR
Abstract:
This research paper explores the role of nationalized banks in implementing government\\r\\nschemes, with a special focus on the Seed Capital Scheme. The study evaluates the efficiency,\\r\\nchallenges, and impact of loan disbursement on small businesses and entrepreneurs. It also\\r\\nprovides a critical analysis of financial inclusion and policy effectiveness in promoting economic\\r\\ngrowth through these schemes. Furthermore, this study highlights the regulatory framework\\r\\ngoverning nationalized banks in executing government initiatives, with an emphasis on ensuring\\r\\neconomic equity. The findings provide valuable insights into financial inclusion, policy efficacy,\\r\\nand the socio-economic impact of banking institutions in fostering entrepreneurship and\\r\\nemployment.
|

|
221-223 |
| 39 |
DR.PAYAL PRAKASH OSWAL
Abstract:
In this globalization era India is far lacking behind the technologies and services
provided in private and Government sector as compared to the European Countries as well as
other Asian countries. Whereas the gross GDP of the other countries is surprisingly
increasing compared to Indian economical sector and one of the major reasons behind this
scenario is the E-Management which is the most heat topic now-a-days. This paper will
present the concept of E-management and evaluate its challenge then trace its implementation
in India.
|

|
224-227 |
| 40 |
CHIRAG B. BHUJBAL
Abstract:
This study examines the impact of digitization on cooperative milk institutions in India, nexploring the effects on operational efficiency, milk procurement, and farmer engagement. A nmixed-methods approach was used, combining both qualitative and quantitative data collection nand analysis methods. The findings highlight the significant positive impact of digitization on ncooperative milk institutions in India.
|

|
228-232 |
| 41 |
1. DR. A. R. GHUMATKAR 2. G. G. NIMBARKAR
Abstract:
This study examines the impact of digitization on the operational and financial nperformance of district central cooperative banks in India. A mixed-methods approach was used,ncombining both qualitative and quantitative data collection and analysis methods. The findings nhighlight the significant positive impact of digitization on operational efficiency, financial nperformance, and customer satisfaction
|

|
233-236 |
| 42 |
1. MAYUR C. JADHAV , 2. DR. D. D. PAWAR
Abstract:
This study examines the impact of digital transformation on nationalized banks of nIndia, exploring the effects on operational efficiency, customer satisfaction, and financial nperformance. A mixed-methods approach was used, combining both qualitative and nquantitative data collection and analysis methods. The findings highlight the significant npositive impact of digital transformation on nationalized banks of India.
|

|
237-240 |
| 43 |
MRS. ASMA SIGH SIDAR
Abstract:
The Goods and Services Tax (GST), India‟s biggest tax reform since Independence emerged
as a game changer and seems to be the masterstroke for economic alignment. The 122nd
Constitutional amendment made it possible to introduce new tax regime to fix the gaps in the
existing system which is estimated to make an incremental growth of 2% in GDP. GST was
introduced in the recent times. Many people were not at all fully aware about GST. Like how
it is implemented and how it is used, etc. My study focus on the awareness towards GST
among consumers. Because the success of GST law depends on its consumer‟s awareness. It
is to be noted that the consumers are the persons ultimately bear the tax burden of the goods
they are purchased and hence the need for creating consumers awareness about GST is very
important..
|

|
241-245 |
| 44 |
DR. PODILAPU HANUMANTHA RAO
Abstract:
The advancement of digital technology alongside the emergence of artificial intelligence (AI)
is transforming industries across the globe, offering unmatched opportunities to boost
operational efficiency, improve decision-making strategies, and enrich customer engagement.
This study explores the incorporation and impact of digital transformation and artificial
intelligence within businesses operating in the Delhi NCR area. A cohort of 150 individuals,
comprising managers, employees, and technology experts, was employed to collect data via a
5-point Likert-scale survey consisting of 15 enquiries designed to evaluate perceptions,
adoption levels, and challenges faced.
|

|
246-262 |
| 45 |
MR. SURYAKANT CHINTAMAN KADAM
Abstract:
India Post, one of the world’s largest postal networks, has been undergoing a significant digital transformation to modernize its services and enhance efficiency. This shift is driven by the need to improve financial inclusion, streamline logistics, and compete with private courier and banking services. Key initiatives such as Core System Integration (CSI), India Post Payments Bank (IPPB), Aadhaar-enabled services, and e-commerce partnerships have revolutionized its operations.
|

|
263-271 |
| 46 |
-
EXPLORING THE IMPACT OF WORK-FROM-HOME ON EMPLOYEE PRODUCTIVITY AND JOB SATISFACTION: AN EMPIRICAL INVESTIGATION OF IT INDUSTRY IN PUNE
DOI:DOI:18.A003.aarf.J14I01.009656
1. PROF. DR. SUNIL SAMBHAJI LANGADE , 2. PROF. MANISHA RATNAKAR BHUNJE
Abstract:
The rapid adoption of work-from-home (WFH) practices, accelerated by the global COVID19 pandemic, has transformed traditional workplace dynamics, particularly in the Information
Technology (IT) industry. This empirical study explores the impact of WFH on employee
productivity and job satisfaction in the IT sector in Pune, India. Using a mixed-methods
approach, the research surveyed 300 IT professionals across various organizational levels and
conducted in-depth interviews with 20 managers to gain qualitative insights.
|

|
272-278 |
| 47 |
KIRVE JYOTI JALINDAR
Abstract:
Customer Relationship Management (CRM) is a strategic approach aimed at
understanding, managing, and improving customer relationships to drive business growth.
This paper explores the fundamental concepts of CRM, its benefits, challenges, and emerging
trends. Additionally, it examines the role of technology in enhancing CRM effectiveness.
Customer Relationship Management (CRM) is a crucial strategy for organizations aiming to
build strong customer relationships and drive long-term business success. This paper explores
the core principles of CRM, its impact on customer satisfaction, business performance, and
future trends in CRM adoption.
|

|
279-284 |
| 48 |
DR. J. P. BHOSALE and SEEMA SINGH
Abstract:
This study examines the impact of best human resource management practices on
employee performance in engineering industries. A quantitative research approach was
employed, using a survey of 150 employees from various engineering industries in India. The
findings suggest that best human resource management practices, including recruitment and
selection, training and development, performance management, and employee relations, have a
positive impact on employee performance. The study recommends that engineering industries
should adopt best human resou
|

|
285-289 |
| 49 |
DR. SANJIV CHATURVEDI and FCS POOJA SHUKLA
Abstract:
The rising complexity of corporate fraud and financial irregularities has necessitated that\r\nindependent directors use innovative technical solutions to ensure effective governance.\r\nTraditional fraud detection approaches frequently fall short of detecting sophisticated\r\nschemes, necessitating the usage of generative artificial intelligence (AI) to improve risk\r\nmanagement capability. This article explores the role of generative AI in empowering\r\nindependent directors, concentrating on its use in fraud detection, risk assessment, and\r\ndecision-making. The study emphasizes the need of regulatory frameworks and ethical issues\r\nwhen implementing AI in corporate governance. Through a review of current research and\r\ncase studies, this study highlights generative AI\'s transformational potential in boosting\r\ncorporate governance and increasing transparency.\r\n
|

|
290-295 |